Arthur Avellano is 25 years old. After studying at the Ecole Supérieure des Beux Arts in Toulouse and doing a training the school of the Chambre Syndicale, he integrates the Atelier Chardon Savard. In 2015, his graduate collection the “Feast of Trimalchio” attracts attention and is awarded Best graduate collection at Who’s Next. The successes are linked, he will be invited to the fashion weeks of Vietnam and New York and also to the White trade show in Milan. In 2016 Arthur created his workshop, launched his eponymous brand and collaborated with other labels, among them Neith Nyer.

Arthur Avellano mainly works latex. Banned from the classical cloakroom, on the border of the object and the fabric, its unseemly evocation because of its sexual connotation is ideal to convey a message of insolence. In collaboration with specialized laboratories, he inserts the originality of its brand in an innovative textile research by developing its own material, a hybrid latex with properties of use close to leather but which retains its texture, its fall and its unique reflection.

He enriches its textile panel by the use of noble materials and sensorial as evocative as latex as leather and neoprene all associated with the fetish world. For its first fashion show during Paris Fashion Week, Chute Libre, Arthur Avellano is inspired by Joël Schumacher’s cult film, which tells the story of a man who is disconnected from the pretense of modern society, fascinated by the inherent slippage of the pressure of the social mask which muzzles our impulses.

The point of no return to the absurd. In the same way, Arthur puts into perspective the subjects associated with fetishism: latex, leather, spandex and transposes them in a classical men’s dressing with basics pieces of sportswear and tayloring. Arthur Avellano wants to bring a shade to the men’s dressing, on the margins of the androgynous movement, it applies to make cohabitate elegance and manhood. Inspired by the study of sociotypes, attitude and personality become the central point of the silhouette by infusing reality into its creations.

More Info: