22/4 HOMMES SS18 “SEASIDE MEMORIES” COLLECTION IN PARIS

Clean lines and jaunty stripes meet the classic tailoring of 22/4 with the elegance of the sea meeting the sky in this playful new Spring/Summer collection, which calls to mind the nostalgia of the seaside experience. Nautical notions like eyelets, cords, draw the eye once more to the designer’s signature attention to detail. Graphic design elements, such as the exclusively in-house designed seahorse logo printed on silk and light shirting cotton, bring a touch of whimsy and sentimentality to the collection, recollecting the early swim experience of a German childhood.

Striped textiles of day looks evoke the images of beach chairs, umbrellas and towels, while the sparkling and shining details of evening pieces reflect the appearance of light dancing on the surface of the water. “I wanted to utilize the intermix of textiles and color in this collection to accentuate and encapsulate the playfulness of a summer holiday,” says designer Stephanie Hahn. “It’s about nostalgia, it’s about the beach, but it’s about elegance too”.

A glittering evening gown calls to mind the dramatic beauty not only of the ocean itself, but of iconic images like Botticelli’s “Birth of Venus”. Elegant beach suits and swim trunks will mark the trend of the 22/4 Neptune-Dandy. Jumpsuits for both men and women are a nod to 19th century swimwear, accessorized with cool bathing-cap hats, eye-catching pearl jewelry elements, waterproof beach-box crossbodies, bottle openers and fun nautical standards like the cork keyring pendant, this season is resonant with the holiday feeling and is as impactful as a wave breaking on shore.

A seaside palette of blues and whites welcomes the eye with a fresh feeling of summer and the stirring motion of ocean meeting sky. Atlantic blue, azure, navy, dark blue and turquoise represent the swirling waters paired with classic beach tones like bright white, sand, spindrift white and pearl. Pops of green in seagrass and wakame shades provide a surprising earthiness, contrasted by prints and palettes to conjure the shimmering world under the waves. The materials for this season are all about warm weather and beach memories, integrating top-quality textiles like light Italian tropical wool, viscose wool blends, lurex, Italian light and heavy cotton and silk.

Since its inception, 22/4 has produced mens and womens collections semiannually, offering two separate but connected lines.  Both collections are all handmade in Germany and by using nongendered fabrics and classical men’s tailoring for women’s shapes, achieve a nonbinary thematic harmony without approaching unisex. Stephanie Hahn’s dedication to sourcing materials locally, either within her country or from surrounding Europe, reflects the high quality standards and demands expected from German craft and Hahn’s own applied tailoring technique and innovation. Her drive to produce well-made and impeccably-constructed clothes that everyone can wear with confidence, combined with the passion that grew from the search for great fabrics, has been key in shaping the identity of 22/4. Her intention is always to create distinctive and sophisticated luxury garments for a market with traditional values and a progressive edge.

The crux of 22/4’s positioning in today’s society hinges on the importance of fashion design as an activity that can be observed from many angles; one being her designs’ capacity to shift an economical situation, another its omnipresence in the objects and images which sustain cultural existence. As an individual Hahn has chosen to express herself in a visual rather than verbal form. She has chosen silence over recognition and has redefined her own anonymity with the capacity to communicate through other resources, such as the shapes and objects of her own creation. 22/4 is a numerical title referencing not only the mathematical elements of tailoring, but the equation of teamwork.

Her designs tell a story, reconstruct and synthesize real-life situations. Through the use of fabrics and shapes she differentiates and integrates visual representations, thus mobilizing the wearer and stimulating them to desire something. As a designer she does not vocalize her authorship, but puts her energy instead towards interpreting new social interactions, creating new relations between people and materials, and incorporating these ideas into shapes and designs that will become a part of the future users’ lives.

Born in Düsseldorf, Stephanie Hahn operates according to her own exacting conscience. In her aspiration to find a creative medium of expression, she was naturally drawn to playing with fabrics and textiles where she found passion in measuring techniques used in tailored clothing. After completing her vocational studies, Hahn moved to Berlin in 2005 to experience the fashion movement that was emerging at the time. In Berlin, Hahn deepened her understanding of classical tailoring while working on traditional menswear, and in 2006 moved back to Düsseldorf to start her own fashion brand 22/4. By mid 2009, Stephanie Hahn had built her business structure with a qualified production team for both the mens and womenswear collections and continues to present her handmade collection as part of the official Paris men’s calendar.

More Info: http://www.224hommesfemmes.com