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Noovo Editions
Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world
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"The BÓRAX08001 collective acts as an antioxidant that drives our artistic creation. We come from multiple geographic coordinates and backgrounds. This particularity has enriched us personally and as a group ever since our paths crossed at the Escola Massana (Barcelona, Spain). We conceive our collective as a medium, a tool, a channel that allows us to disseminate contemporary jewellery culture to the public unaware of this form of art. We spread contemporary jewellery through different media and through the direct action that involves creators and society in conjunction.
As we grew up and deepened our skills as jewellers at Massana, strong synergies and complicities were created between us. And we have chosen Bórax08001 as the means to keep them alive, searching for new horizons
and goals while sharing experiences and learning from each other".
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The BÓRAX08001 collective took part in the B-side Festival, Amsterdam (November, 3-6th 2011) with a series of Actions, entitled Jewelery Displaced, on the streets of Amsterdam." Our intention was to extend the Jewellery we make into public and urban spaces. We chose the streets as places of exhibition in order to reach an incalculable public. We used bidimensional visual media and our own body as supports for showing our jewellery pieces. The inhabitants of the Dutch capital could discover images and pieces of jewellery made by the collective in the city’s main sites. We spoke, communicated, shared and informed people of what we do and also about the meaning that a piece of jewellery has under a concept or motivated by an inspiration. A connection between our work, the city and the life of its inhabitants was created through this series of actions that took place during three consecutive days. The following photos register the actions we made day by day...".