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Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Almost everyone owns at least one pair of shoes. Wearing shoes has become a part of our morning ritual: We wake up, take a refreshing shower, get dressed and slip our feet into a pair of hip sneakers, classic brogues or elegant ballerinas. But who knows when man started wearing shoes for the first time? Paleoanthropologist Erik Trinkaus maintains that man started wearing shoes between 26,000 and 40,000 years ago. His believe is based on the fact that the thickness of the phalanx in skeletons started to diminish from this period onwards. This is because walking barefoot thickens the bones in the foot. The first shoe designs that were found, were actually just ‘foot bags’ or ordinary leather that was wrapped around the feet to protect against rocks, cold and hard sub-soil.

These stories undoubtedly stir the interests of Dirk Vanderschueren. As owner of Cortina, one of the world’s largest shoe manufacturers, shoes are his work and life. The idea of creating a shoe experience evolved from his penchant for art and the numerous galleries and museums already visited by him.

During the course of the years, he has met numerous people who share his enthusiasm for shoes and who, with him, would realize this impressive project. The Dutchman William (Boy) Habraken and Antwerp shoemaker couple Veerle Swenters and Pierre Bogaerts, were unconditional friends. Together they realised SONS – Shoes Or No Shoes?, a legend of pure passion. Vanderschueren “The idea is that the entire project should be seen as an adventure. By allowing the three shoe collections to confront each other, we are convinced that you will become involved and that you will have a sensational experience. You can go on your discovery and turn your visit into a wonderful adventure...!”

SONS will indeed impose surprise after surprise on its visitors. On the one hand, visitors are guided through various ethnic cultures and people, ranging from the first shod footsteps of man to today. On the other hand, the SONS-visitor enters the world of modern art, approached from a very surprising angle, or the world of a completely different type of art: Fashion:

Ethnographic collection


Collector William (Boy) Habraken was literally born amongst the leather in Eindhoven, the Netherlands. At the age of twenty, he decided to leave his father’s shoe business to start his own wholesale shoe import business. His business ventures took him on numerous trips to all the corners of the world. In his free time, he collected shoes worn with traditional indigenous clothing. All this resulted in a unique collection of more than 2700 pairs of shoes from more than 155 countries and regions, acknowledged by the Guinness World Records as the largest collection of tribal and ethnological shoes.

Modern collection

An Antwerp shoemaking couple, Veerle Swenters and Pierre Bogaerts, started their art project 18 years ago. In the first phase, they collected details of artists, which was a challenge in itself. More than a thousand letters later (to amongst other Arman, Baselitz, Fabre, Long, Panamarenko, Pistoletto, Richter, Wesselman etc.) the positive reactions started coming in, and thus the motivation to take this project further. Spontaneously, the artists transformed their shoes into objects of works of art. Hence the title: “Shoes Or No Shoes ?” Are they actual artefacts or do they remain ordinary shoes? Since this title applies to all other collections, the entire project was also called SONS.

 


 

Designer’s collection

Apart from the ethnographic collection, William Habraken also assembled a sizeable collection of unique copies of the world’s most famous shoe designers over the course of the years. There are unique copies of 20th century designers such as André Perugia and Salvatore Ferragamo, to contemporary designers like Christian Louboutin and Manolo Blahnik. A collection for which many fashionista would “die” for.

The building

Dirk Vanderschueren found the perfect accommodation for SONS in Kruishoutem. The building was designed and built by gallery owner Emile Veranneman and architect Christiaan Vander Plaetse in 1973. The young Oudenaarden architect, Lode Uytterschaut and architect Johan Ketele took the building in hands on SONS behalf, maintaining the original structure. The building was completely covered in lead, whereby the architectural volume could be strengthened into a massive and monumental entirety.

SONS is a place of direct confrontation: Extraordinary architecture amidst a beautiful landscape and three exceptional collections, make SONS a unique project with international ambiance.

More Info: http://www.shoesornoshoes.com/

 






 

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