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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

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Sartorialoft


As experts on the matter say, creativity seems to take shape as an attitude toward life: it´s the impulse to create and generate ideas. And a creative person is someone who, either conscious or unconsciously, chooses the way to generate prospects. That is, he can´t think about what has been mainly stipulated as the only way of being and feeling. So the creative person thinks in a different way regarding the typical and common things. And this is what has happened to David Choi and Sartorialoft as an alive space.


For him, what is of paramount importance is to transmit the essence of the special. Leaving the most commercial aspect to go into and offer a profound and deep product in which the important would be the artistic concept and the value of the exclussive. It seems his objective.


With a strong aesthetic focused on artisanal garments, Sartorialoft offer us a very refined selection: Avantindietro, Damir Doma, Geoffrey B. Small, Label Under Construction, Collateral, Layer-0 or Odyn Vovk, among others. They produce exceptional clothing and pieces, but at the same time, with their garments, they challenge people to see things in a different light.


"When I look at a label, choice of fabrics and quality of construction are very important. It really conveys a sense of pride and passion for what they do and is the first indicator of what the label is all about. There are a myriad of criteria when looking at things from a design perspective. I really admire a willingness to completely redesign standards, down to the refining of internal components, even if others may not appreciate it or even take notice.", says David Choi.


Fashion, as a bright and intelligent organism, has to make use of creative mechanisms and of a background philosophy to contribute with more than one single momentary proposal which is dispelled as far as light.
Sartorialoft it's light, a lot of light to ease boredoms and decrepitudes of the soul. It is a story of eternal love, understanding and unconditional support seasoned with a high percentage of curiosity and investigation. A whole explorer of the creative and exquisite soul. Thanks David for ennobling the meaning of things, for making daily life beautiful and for avoiding the intoxication with mediocrity and routine.



More Info: http://www.sartorialoftla.com/


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