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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Interviews ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

 
------------------------------------------------..............................----.INTERVIEW WITH Masakatsu TAKAYANAGI

 
 

After graduating from Bunka Fashion College, he entered Yohji Yamamoto Inc. in 1995 and worked as a pattern maker and also was making plans for products of Y's for seven years. Also he was a staff member for Paris Collection. In 2002, he established kiryuyrik with Yuki Taniyama.

What designer wants to tell customers through the collection? “Function and its beauty”.
Cloth should not have to be considered whether its cool or good by only how it looks. What is also have to be a part of creation is to put an essence of comfort and function. kiryuyrik collection is summarization of designer’s experience at Yohji Yamamoto and developed with his creation. All cloth in the collection is designed(even paper pattern) and made by the designer. His unchangeable aim of designing cloth: “I just want to create something cool and nice. That’s it.”

 
"Cloth should not have to be considered whether its cool or good by only how it looks.
What is also have to be a part of creation is to put an essence of comfort and function".
 
Could you introduced kiryuyrik?
kiryuyrik is the brand which has been pursuing “a beauty” functionally and visually.

You have studied at the internationally prestigious Bunka Fashion Academy, how has this experience influenced in your vision of fashion?
During Bunka Fashion Academy, I was studying and researching men’s clothing mainly tailoring. I also learned importance of having a relationship with other people.

After your graduation, you became part of Yohji Yamamoto Co.,Ltd. as pattern making for seven years. We can imagine what it has supposed, the beginning and the boost to create your own brand but, what would you outstanding from your time in Yohji Yamamoto Co.,Ltd.?
I learned the philosophy of creating cloth. And it is important for creation that a designer has to stick to his own beliefs that is why brands are unique from others. Creating cloth must be equal to a designer himself

Why did you decide to make clothes for men?
There is no specific reason. Just started and ended up as Men’s designer.
 
 
kiryuyrik was stablished in 2002, what was the impetu?
There is no specific reason but year 2002 should be one of important years of my life now.

Has kiryuyrik any meaning?, why did you choose this name for your brand?
A work “kiryuyrik” is made up by myself. There is no specific meaning but I hope kiryuyrik will be more expanded in the world soon.

Your work has its own secrets but, could you explain a little bit What express your clothes on your inside?
Creating a collection expresses myself. I am not saying to be naked, but mentally. Otherwise there is no way to create the collection.
 
 
kiryuyrik 2011 SS Collection will be available at one of the most interesting shops worldwide: PERSUADE (Bilbao, Spain)
 

In a world globally neurotic, competitive, full of imitations and repetitive ideas, what is in your opinion the remarkable sign of kiryuyrik?
Sign(concept) of kiryuyrik is “Functional Beauty”. Not only designing visually, because I started my career as a pattern maker, I am creating cloth which can be enjoyable when you see and wear.

During this period of time, you have gained a big recognition to be in ISETAN Men’s department store in 2nd floor(the zone called “International Zone Creators Plus”), LUISA VIA ROMA in Florence/ Online and PERSUADE (Bilbao, Spain); kiryuyrik has been distributed globally : Los Angeles, New York, San Francisco, Belgium, Spain, Hong Kong, Taiwan etc, what is your next move?
We will keep continuing presenting the collection in Paris. Hope kiryuyrik and our fans(from the world) can be sharing our concept and the collection together in the future.

kiryuyrik 2011 SS Collection will be available at one of the most interesting shops worldwide: PERSUADE (Bilbao, Spain), how do you feel with her founder and owner Rosa Orrantia?
My impression on Rosa is that she has her “Philosophy” of buying and creating her shop very unique. I could see that see really enjoys and loves cloth.
 
 
In Japan, kiryuyrik has been mainly selling the collection at ISETAN Men’s department store in 2nd floor(the zone called “International Zone Creators Plus”). kiryuyrik participates pre-order event and precursory launch every season for ISETAN.
At 4th floor of the Men’s department(the zone called “Creator’s Cut”), recently launching ISETAN × kiryuyrik collaborated business wear also cooperated with SONY and made “Walkman Jacket”. It came to an issue and broadcasted on TV as well.

Fashion is culture and beauty. A way to express yourself too. In many ways, plenty of meanings and communication without words...What do you think about It?
Fashion is one way to express yourself. So you could see people’s uniqueness and their life style from appearance. Fashion is easy but very very deep.

What means beauty for you?
For me “Beauty” means formality, ambition and stoic.

 
More Info: http://www.kiryuyrik.com

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