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Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

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A SWEDISH TOUCH OF DISTINCTION - - - - - - - - - - -


 

bellaobastian are inspired by a world where consumption is governed by our physical and practical needs instead of our mental materialistic desires and where we are acquiring things with long- term intentions. The old fashioned but glorious inheritance of clothing between generations is something missing in today's society, where constant renewal and updating seems to be a must.

"In particular, we seek a world where the use of clothes is not determined by gender, age or time. Unisex, adjustable sizes and variable detailes gives our clothes long lifes while making them ageless, variable and wearable at all occasions.

We want to encourage a consuming where a garment can be bought and worn by several users and live long lives in our closets. We hope that bellaobastians garments will be used together by mother, daughter, grandmother, grandson, boyfriend or girlfriend".

The bellaobastian design is a fling with the past, with the intention to bring back a feeling of tailoring and elegance into Scandinavian life. They seek the perfect combination of well-dressed and casual to provide the modern consumer with a garment always wearable.

The brand once started as a project between the two friends Isabella and Sebastian. In 2009 the brand bellaobastian was founded and has grew ever since.

"We are not captured by seasons, we work with garments that returns collection after collection. Our garments are created with consistent cuts and shapes, which are distinctly visible in all collections.

We love the simplicity of black, ivory and gray, with a slightly touch of color. Trends are nothing for us. Instead bellaobastian is never in or out, just modern".

bellaobastians customers pay for versatility and quality and all production takes place in Estonia and Sweden where we can guarantee good working conditions: "Our main production takes place in Tallinn, Estonia, where we can ensure a safe and ethical production. The closeness to the factory means not only limited transportation but also a chance to control that our garments are made in accordance with bellaobastian's values. Our factory in Estonia is located in central Tallinn and includes 20 seamstresses. 20% of the production is kept in Sweden since it feels important to hold on to Borås long history of textile and tradition of craftsmanship. Tailors in bellaobastian’s studio perform the Swedish production".

bellaobastian do not believe in a fashion that is changed for each season. "Instead we let our clothes live through several collections and we dream of the days when clothes were made to be worn out"

AW/11 STRICT AND WORN - Photographer: Henrik Bengtsson








Design, quality, wearable, long term, details and shape
  SS/12  
AW/12
  SS/13  

http://www.bellaobastian.se
info@bellaobastian.se

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NOOVO CONTEMPORARY FASHION PHOTOGRAPHY JEWELLERY