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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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.............................................................................
 
...........-------------------------------------------------------.WHAT'S MORE ALIVE THAN YOU®
 
 

WHAT'S MORE ALIVE THAN YOU® is a new fashion company with a revolutionary mood. Their collections are designed by people from all over the world. Twice per year they launch a creative call addressed to everyone who loves fashion, art, design and architecture and wants to see his idea realized and rewarded. Once the projects are selected they will produce the artworks completely in Italy, relying on the best craftmen because their aim is to create a new concept of fashion, with unique objects that last.


   
 










 
WHAT’S MORE ALIVE THAN YOU™ is a proprietary brand of WMATY, a new Italy -based manufacturer of Italian produced high -end shoes, bags and contemporary jewellery. Fashion items for WMATY’s collections are designed by university students of art, architecture, interior and fashion design from 92 countries and professionals from the fashion and design industries as well as those who, regardless of age, have good ideas and wish to see them realized and rewarded.

The name WHAT’S MORE ALIVE THAN YOU™ reveals the philosophy behind their products and their mission - striving to give fashion a new perspective by producing real artworks you can wear, conceived by people from all over the world and aimed at all those who are looking for shoes, bags and contemporary jewellery which tell a story and give a personal meaning, reaching beyond the fleeting trends of fashion.

FASHION’S GOT A NEW PERSPECTIVE - YOU!
The world does not need any more season-limited shoes, bags or accessories. The world is urging for long-lasting works of art, creative, handcrafted products epitomizing fresh thinking and reflecting our present time. Visionary approach? Poetic thinking? Not at all. WHAT’S MORE ALIVE THAN YOU™ believes in individuals and gives them space. They want to see them in the spotlight offering an audience eager to stand out stories to wear, designed by people from the world over and for the world over.
 
       
    "Our objects have a story to tell, they are rich in contents because, behind them, there is the story of all the production process, from the design of the artwork to the final realization. All these aspects, merged togheter, make our objects different and innovative"  
       
 

First shoes and bags PERMANENT COLLECTION, branded WHAT'S MORE ALIVE THAN YOU®, is the first real step towards a new perspective of fashion; it will be available online exclusively on WMATY.COM by next November with the second collection which will feature the new authors selected by the second creative call ended last June.

PERMANENT COLLECTION comes from the experience and professionalism of all those taking part in the several stages of development for the products: who creates the design, selected from thousands around the world, to those who, thanks to the skill, develops and realizes our artwork.

The production of the first PERMANENT COLLECTION lasted months and it was the result of a long search for materials by special texture, resistant, recycled or reused. It also needed to manual and high-quality manufacturings, realized, in every stage, entirely in Italy.

This collection, as the others will follow, are in balance with the nature while minimizing the use of materials for the development and realization of the artworks as well as control the movement and transport of goods. That's why they produce the artworks just once bought to offer you really unique bags, shoes and jewellery.

 
   
 
   
 
  The second collection WHAT'S MORE ALIVE THAN YOU® starts thanks to the projects, selected by the creative call in June.
25 people have been chosen with projects for shoes, bags, and by this second edition, also contemporary jewellery.
Not first, second or third award, but the same rewards for everyone. Just WHAT'S MORE ALIVE THAN YOU® rewards people with a royalty of 6% on each sold item for as long as it goes on sale.
 
       

 

Those who respond ED to our creative call #ONE, are pioneers in a new kind of fashion ; THEIR projects ARE SHOWING NOW IN THIS EXCLUSIVE FIRST SHOES AND BAGS.

WHAT'S MORE ALIVE THAN YOU® involves people from all over the world by creating unique collections which are characterized by innovation and originality.

More Info: http://www.wmaty.com

 
       
    A new concept where fashion and creative process are in armony with each other and where the talent is a must to get good results  
       

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NOOVO CONTEMPORARY FASHION PHOTOGRAPHY JEWELLERY