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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Interviews -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
 

 
--------------------------------------------------------------------.INTERVIEW WITH Tomihiro Kono
"My style is influenced by 1920-30s Dadaism and surrealism art. I am heavily influenced by assemblage ecpressionism startd after the World War ll."

Born and raised in Japan, Tomi now lives and works in UK.
While working as a hair stylist in fashion, he started making wigs and head props for shoots flaring his originality to turn his creative idea into shapes.
Quickly his head props become popular among fashion stylists in London and Paris, and soon he became an established and well-respected hair and head prop artist.
In September 2010, he had his first film / photo / performance show of his collection during London fashion week.
Tomi’s appeal has seen him collaborate across many different genres including art, fashion, music, and performance, confirming his place as a true creative across any realm
His style is influenced by 1920-30s Dadaism and surrealism art. He is heavily influenced by assemblage expressionism started after World War II this is a 3 dimensional artistic composition is made from putting together found objects.
He enjoys once-in-a-lifetime encounter with vintage objects and materials that have functional beauty. By observing the beauty of the objects, he put several different materials together creating a new and distinctive piece.

--------- BRAID HAIR- Photography: Sayaka Maruyama - Hair: Tomihiro Kono

Your creative course is marked by your first experiences in hair salons, in which way do you believe that this period has influenced later in your work?
I used to work in a hair salon which is well-known for its best hair-cut technique in Tokyo. Under the salon's discipline I learnt what professional is - from basic things like how to clean, how to behave, etc.
My colleagues and I started to read foreign art & fashion books when we had a workshop in the salon every month where we used to share ideas and opinions over wide range of subjects such as art, architechture,etc. that we were interested in.
I trained myself how to draw development of hair styles when I thought of an idea, and tried to cut exactly as I designed.
I think I had gained my basic skills as a hair stylist.by absorbing elements of cretive subjects and learning how to make an idea into design.

While you were working as a hair stylist in fashion editorials, you started to create original wigs and head props for shoots, why did you decide to dedicate to this field in a professional way?
London is very competitive and there are a lot of creative talents and technical hairstylists. But  I didn't see so much artistic or aesthetical hair styles like the ones back in 90s which I used to get so much inspired from when I had started working as a hair stylist.
The trend was rather simple and natural which for me was too simple in a way and something was missing.
I copied old archives (such amazing fashion images from the past) and tried to create my own style and one day an idea occured to my mind which was to make a head piece with feathers- to create a beautiful woman. I have made so many head props so far and I have practiced so many different curls and tested styling products. 
After many trial-and-errors I finally found out my distincitive style - which is to create hair styles with many different materials and combine old and new things together it has become 
'Tomihiro Kono' style. 

--------- DEJA VU

Photography: Sayaka Maruyama
Hair & head props (inc. costumes): Tomihiro kono
make-up: Clare Read
model: Symara Templeman, Julius Reuben

Your creations are focus in hair and head props but, what kind of relationship have you got with the general context of the human body?
I always think about the view of a photographer both when I do hair styling and making head props.
For me it is not only hair styling which is important, but I believe my hair syling takes an important role in an image we create as a team.
It has to look right and amazing in total balance so I don't only think about hair / head although that is the part I take part.
You need to have an ability to see the overall images and that's what I am trying.

What do you think that gives your head-piece the Tomi identity?, How would you describe your designs/style?
When people ask me this question what I say is : My style is influenced by 1920-30s Dadaism and surrealism art. I am heavily influenced by assemblage ecpressionism startd after the World War ll.
This is a 3-dimentional artistic composition made by putting found objects into a piece. I really like this idea of combining materials.
I enjoy one-in-a-while encounter with vintage objects and materials that have a functional beauty. By observing beauty of objects, I put different materials together and that I'd say is my style.
Recently I amd more into natural materials such as branches, leather, flowers and butterflies or even sea creatures like shells, starfishes.

--------- HEAD PROP
collection by Tomihiro Kono

photo: Sayaka Maruyama
hair & head props :Tomihiro Kono
model: Georgia

--------- HEAD PROP
collection by Tomihiro Kono

photo: Sayaka Maruyama
hair & head props :Tomihiro Kono
model: Georgia


You combine an artistic activity with your work as a hair stylist for fashion, music and art, how do you combine your interests with the fashion industry and your own artistic approach?
For me conceptual output I do once or twice a year is haute-couture, which is just like an haute-couture to a fashion designer.
I'm not a designer but it is my passion to output and show my work to people.
My partner Sayaka Maruyama who is a photographer and a filmmaker so I have a way to do my presentation which I feel thankful and grateful.
Also fashion is a great place to present my work because  a lot of media like magazines, online magazines, bloggers are willing to write about my work.
I feel honored that I got a lot of good response / reaction in London.

What are the main themes in your personal work?
IMAGINATION ........ Looking for what i am and where i'm from...

Among all the diciplines you are developing your creative spirit, could you chose the field that you find yourself more identified?
Personally I find myself identified both when I do haircutting and hair styling.
One thing I can say is that a field of making head props has taken me to a step forward.
I have found my originality and identity there.
I think I can enjoying working in this field for a while.



 

--------- MNEMOSYNE

photography: Sayaka Maruyama
hair & head props: Tomihiro Kono
make-up: Carol Brown @ DW management
Costume  Yuki Inoue
Models: Andrea & Masha@Premier,Rose @Storm

The main objective of all your versatile work is the sense of beauty, what does beauty mean for you?
It is a list of your experience. like a distionary of one's life. 

What are your favourite/ outstanding designs of your career and why?
'Deja Vu' collection. We made everything from zero ... from costumes, head pieces, all the props to phography, short film and performance. 
Full set of imagintaion and creativity we made up as a team, and with this collection I believe we could express the culture of London I was influenced by.

Whom do you imagine wearing your pieces?
Women in nude.

You don´t consider yourself  strictly as hair stylist and not just milliner, could you explain then your interest for fashion field?
I believe I can express something different from what hair stylists can do or what milliners can do.
I'd always like to be the one who provoke.

As Rick Owens said recently "Fashion can be cruel. Style is a gift to others", What do you think about it?
I think so too but i'm not interesting this word.



--------- ph: Sayaka Maruyama

Hair and head props: tomihiro kono
mua: Alex Byrne
model: Zuzanna & Charlotte @ storm
 


More Info: http://www.tomihirokono.com

 

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