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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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-----------------------------------------------------------------.....................---Time Splice™ Studios
 

The system was designed by Mark Ruff, a leading Melbourne based commercial photographer who has produced 3D digital content for local and international television commercials for over 10 years.

Time Splice™ is a unique camera and post production system that produces high quality 3D digital photography and 'frozen in time' special effects.

Time Splice can be used to add an exciting new dimension to websites and other multimedia projects, visual merchandising, TV commercials, television promotions, film and broadcast video, and corporate marketing events.

Devised by experienced Melbourne photographer Mark Ruff, Time Splice™ represents world-class technological breakthrough in the production of 3D digital photography.

Multiple still cameras capture a decisive moment in time from different angles. When these frames are edited together, the subject appears frozen in time as we move around it.

The purpose built, in studio, 360 degree capture stage provides an efficient way of facilitating the 'frozen in time' effect.

Time Splice™ offers a boutique service where all steps are provided in house to create a complete turnkey solution.

At the heart of Time Splice™ is a circular rig of still cameras, sometimes integrated with a motion camera, that in a single shot have the ability to capture a decisive moment in time from multiple angles.

Once edited, this 'moment in time' is frozen so the viewer can 'move around it', providing the full 3D effect.

The system uses a special optimised lighting system so that motion (if applicable) and still images are captured at the same time. Camera synchronisation is a critical factor in producing a professional 3D frozen moment image.

At the conclusion of the photography session, the digital images are downloaded, ready for post production.

So, there are two main steps:
1. Capture and
2. Post Production

Capture is straight forward and similar to a regular photo shoot except that sixty cameras are used instead of one!
Many shots can be captured in a day with an efficient an purpose built 360 degree camera stage.
Capture is also the least expensive part of the shoot, particularly if ten or more shots are required.
Post production is a variable and depends on the following:
- screen duration,
- the size of the images,
- the animation style and
- the background.

Simply put, the more sophisticated the shot, and the longer it runs, requires more time and, therefore, is more expensive. Post production can be undertaken by Time Splice™ or if preferred, your post house of choice. Output can be generated at high definition for broadcast.

The final shots are delivered as either an image sequence for further integration into a tvc or video, or in Flash/Quick Time format for the internet, multimedia or Motion Posters.

Time Splice™ provides a boutique service where all production and post production is performed in house - when you talk to Mark Ruff, you are also talking to the person responsible for: the camera array, lighting, motion camera, direction and sfx supervision.

Production of a 3D lenticular print can also be produced.

 



More Information: http://www.ruffy.com




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