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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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On display at the Museo Civico "Ala Ponzone" Cremona
10 works from artists from fashion and contemporary arts dedicated to Stradivarius


A violin such as that of Stradivarius is not only a musical instrument. It is the prince of instruments. It is made of skill, style and aesthetics. It is fascinating and mysterious. The violins that are created by the luthiers of Cremona, such as those of Stradivarius, are true masterpieces, true works of art. Maximum concentration in the construction process enables technical and stylistic perfection without neglecting the quality of sound or aesthetics.
On the 5th of December 2012, a historical decision was made by Unesco in Paris: the luthierian tradition of Cremona was to be inserted in the representative list as an Intangible World Heritage of Humanity. A great result above all for Cremona and its territory and for its centuries old tradition of violin making. Cremona has acted out of pride for its lutherie tradition, to preserve and pass it down to future generations, and to see it recognised by Unesco not only as a heritage of Italy, but of all of humanity. And they have succeeded.

To celebrate this recognition, the Council of Cremona has organised an extraordinary exhibition in relation to the worlds of fashion and art: “8 Variations for Stradivarius”. The exhibition presents the reconsideration and interpretation of the violin in a great variety of artistic forms. The violin and the image of Stradavarius have been transformed into garments, shoes, jewellery, hats, photography, sofas, meteorites, graphics and sculptures.

Like violin making, the exhibition is tied to the world of creativity, the creations on display are the synthesis between the Stradivarius violin and 8 internationally recognised artists: Alfred Drago Rens (art and graphics), Francesco Ballestrazzi (high fashion hats), Luigi Mariani (internal furnishings and design), Kobi Levi (shoe designer), Paolo Regis (photographer), Roberto Cambi (ceramic artist), Stefano Russo (art and design), Sunghee Kim (fine jewellery). They are all well-established their sectors, and to celebrate the recognition of Unesco, they have participated in this project with great honour and without any compensation. The love and passion Stradivarius had for the violin has touched these artists and has reawakened Italian art and design.



“Meteorite 19189”(Roberto Cambi)

Violin Dress (Sunghee Kim)

In 1991 the German astronomer Dr. Freimut Boerngen discovered asteroid 19189 in the main belt of the solar system. This asteroid was dedicated to Antonio Stradivarius.  Commencing with this scientific fact, and distorted by the prophetic warnings of the ancient Maya, I imagined that a fragment of  this asteroid has travelled through space to arrive in the birth city of the great luthier.
This was in inspiration for my work. A metal meteorite crammed with violins shimmering with stardust, fallen on to our planet not to pollute our souls but to pay tribute to the great Maestro Stradivarius, whose instruments, and their quality of sound, are still the subject of study and research after hundreds of years.
Surfaces of mirrored steel with the insertion of ceramic craters enamelled with platinum in the third firing. Measures 120x90x70cm

This garment, inspired by the inlaid Stradivarius violin, is as if it is a musical instrument that can be worn. The base is made of stiff, white material  modelled after the shape of a violin, and accented with precious and semi-precious gemstones, fresh water pearls and silver beads to exalt the decoration and elaborateness as if it was a jewel.
This garment transmits a personality that is elegant, playful, musical, romantic, feminine but strong, such as the Stradivarius violin.

Technical information
Stiff, white material for the base, fresh water pearls, silver beads on the two Fs, carnelian and quartz on the decorative curves, stiff black material stuffed and with metal wire inserts used for the back.

L'Estasi (Stefano Russo)

Vibrato Stradivari (Alfred Drago Rens)

Violin Shoes (Kobi Levi)

Pure sound, the human being and his relationship with sound and it’s reception. Violin strings floating in the air, ecstasy in the harmony and fusion, the unison, the immersion, being carried away with the melody.

The aim of the this work is to awaken curiosity and the ability to rediscover layers of understanding that we are not usually able to perceive.
Habit and distraction all too easily render things as one dimensional, whether it be people, roads, buildings, stories or images. We don’t necessarily see the beauty, sometimes found in a shocking distortion, another time in an unexpected movement, or in a long forgotten sensation.
One encounters the interaction of this object with sunlight, shadows and with one’s own world perspective.
Viewed frontally, this work is none other than a violin, pure and simple. But all it takes is the repositioning of the viewer or the light hitting the work from another angle to discover a movement, a depth.. a soul gifted by a skilled luthier with generosity and passion, as he would his own child

The violin shoes were created to highlight the classic form and details of the violin while maintaining the light and delicate design.
Kobi has taken the silhouette and details of the violin and adapted them to the shape of the sole. The design of the heel is a combination between the classic shape of a heel, and the scroll of the violin with the strings.
The  warm, classic colour of brown was chosen for the upper, while the heel is covered in black patent leather. The striking golden lining was added to highlight the lines and curves of the shoe.

Violin Sofa (Luigi Mariani)

Music Power for Stradivarius (Paolo Regis)

Violin Hat (Francesco Ballestrazzi)

The work that Stradivarius gifted us has been contaminated by technology and modern reality, and, figuratively speaking, it has been plunged back to earth from the heavens.
This was the inspiration for the creation of this initial work, the violin sofa, that unites different materials to visually amaze and stun with contrasting colours, emphasising the fact that the great violin is not propped up on a seat, but rather emerges from the circular base at a slight lean, giving it a sense of movement.

I wanted to capture the sound and vibrations of thousands of people gathered together and remove everything that divides them. I am fascinated in finding the eccentricities of the world, wherever they may be. I try to photograph them, and what I want to give back is a photograph that is capable of going beyond sound, music and culture. I like to mix up identities because this makes them appear as a single group, at the end of the day, music unites us all.

The hat represents a deconstructed and deformed violin, as if music has recreated itself in the form of a violin. I let myself get swept away by the sensation of the silk as I ran it through my fingers, and the harmony communicated in the curves of the violin. By this means an extremely light sculpture in silk was created; it is the music and the atmosphere that give us the idea of the violin. The entire creation has been handmade with silk.

Speaking about Cremona means focuses on its unique aspects, on that particular and peculiar “atmosphere” that you can breath in the town and that makes it obviously special, magic and famous all over the world. This is all about its violin-making tradition!
Along the centuries, in fact, the violin-making tradition has deeply influenced the town’s characteristics and defined its identity.
The violin-making tradition was born in Cremona in the 16th Century with the family Amati and, then, it has better developed with Guarneri and, in the 18th century, with the great master Antonio Stradivari. But, even today, Cremona hosts more or less 150 violin-making workshops and it triggers a fruitful activity in this sector that is carried out by several institutions and public bodies.

In order to complete this varied but comprehensive context, two other initiatives will be launched to make the year 2013 special for Cremona: the official opening, in May 2013, of the Violin’s Museum and the accreditation in the List of the Intangible Cultural Heritage UNESCO.
The Museum, hosted in the prestigious and well-located Palazzo dell’Arte in Cremona (a great example of the 20th century architecture), has been restored thanks to the contribution of the Foundation Arvedi Buschini and it will get together, for the first time in a single seat, the historic strings’ collection, the Stradivari Museum’s collection and, then, all the instruments that have won, since 1970, the triennial strings competition.
Thanks to this new instruments’ layout, based on innovative technological solutions and on the use of interactive means, it will be presented the history of Cremona’s violin-making tradition from the origins of the important families of violin-makers to the contemporary state-of-art, in connection with the history of the town.

In the new Violin’s Museum there is the Auditorium Giovanni Arvedi, great and unique result of a modern and forward-looking project coordinated by the architects Giorgio Palù and Michele Bianchi and supported by the contribution, from the acoustic point of view, of one of the best experts of the sector, the engineer Yasuhisa Toyota. This museum helps to reaffirm and enhance, at international level, the role played by Cremona as capital city of music and violin-making tradition.

Speaking about the accreditation in the List of the Intangible Cultural Heritage UNESCO, we can not forget that the intangible heritage is made of knowledge and culture and that it has remained exactly the same, century after century.
Cremona is part of this kind of intangible heritage as it is the undisputed capital-city of the violin-making tradition: this characteristic has been recognized by Unesco that decided to enter the violin-making tradition in the List of the Intangible Cultural Heritage. The entire town, with its institutions and citizens has been involved in the project.

On these basis, the Muncipality has organized several events, like the 9th edition of The European Night of Museums (18th of May - dedicated to UNESCO award) and the exhibition “8 Variations for Stradivari – Fashion and contemporary art celebrate Cremona violin-making tradition”, organized in Sala delle Colonne at the Civic Museum in Cremona (from the 19th of May to the 29th of September 2013).

“8 Variations for Stradivari” represents an original and important tribute that 8 artistis of the fashion, design and contemporary art world decided to pay to Cremona’s violin-making tradition and music. These eight artists, in a very enthusiastic way, have expressed their creativity making impressive works all inspired to strings, to their shapes and their soul. These masterpieces are unique, unique as each single violin and as the “voice” it can produce.

The exhibition’s opening ceremony took place on the 18th of May when several Italian and European museums will celebrate the European Night of Museums. The exhibition, then, will finish in September, the month that Cremona tradionally dedicates to its violin-making tradition through exhibitions, concerts and seminars and that will be concluded by Cremona Mondomusica – International exhibition of musical handcrafted instruments.

Irene Nicoletta De Bona
Culture and Tourism Councillor
Cremona Municipality

More info: http://musei.comune.cremona.it

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