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Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

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  SHOTOShoes










The news about Medori product and company – we should tell that – comes from the enthusiasm of those who have been smelling the leathers for 3 generations, have fallen in love with them, purchased them and finally created shoes: a name, a tradition, a profession that has become an art with the coming of the sons.

The secret of growth is the strong craftsmanship of Mr. Graziano, who handed down to his son, Mr. Zeno Rolando, all the techniques and manual skills in the creation of footwear; up to the strong personality of his son Stefano and the special creativity of Stefano’s brother, Simone.

The deep identification with a sober, functional man allowed in the early 60s the introduction of the brand to a target of buyers careful to a classic style, always exotically revisited. Our customers do not strive for extravagance but like the most classic part of the classic.

In 1985 there was a turning point with the new brand: Stefano and Simone’s father decided to involve his sons in the management of the company. He said quite clearly that humility and curiosity were needed to establish a market presence.

Certainly, it was not that easy; not everyone was ready to accept the new product SHOTO, always characterized by a sober elegance but addressed to an original man, who featured what the French call the physique du ròle. Today, Medori footwear have become a product of researched and sophisticated fashion.

The final buyer has a taste and power in the purchasing of our products and expresses his personality and his own story".



KNOW HOW
see it

"Hand-crafted pasion. Uniqueness of every single shoe".

"Hand MADE: A declaration of intent, a categorical imperative, an operational code Shoto footwear, a guarantee of quality of the hand-made expressed and confirmed in the Made in Italy statement".

"Soles, welts, uppers, linings, toe caps, laces, counters, shanks, heels... they are stuck and sewed one with the other to satisfy
the endless pleasure of a SHOTO pair of shoes".

"The number´s choice depends on the final customer´s free will,
the prentious and demandin purchaser who has chosen SHOTO footwear".

"Shape and Form, as the designer Salvatore Deodato used to say,
is the most important tool and at the same time the symbol of the art of manufacturing a shoe".

More Info: http://www.shoto.it

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NOOVO CONTEMPORARY FASHION PHOTOGRAPHY JEWELLERY