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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Interviews ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
 
 
--------------------------------------------------------------------..........-----GALERIE ROB KOUDIJS





GALERIE ROB KOUDIJS is a 100 square meter exhibition space located in the gallery district in the centre of Amsterdam. 

A thirty year commitment to contemporary jewellery was crowned in april 2008 with the opening of Galerie Rob Koudijs in Amsterdam. A refuge of 100 square metres exhibition space located in the gallery district in the centre of the city where innovations in this field can florish. The tension between autonomous sculpture and wearable object lends this kind of jewellery a lustre that has little to do with the temptation of gold, silver or sparkling stones.

This gallery specialises in contemporary art jewellery which communicates ideas, has sculptural qualities and an innovative use of materials. The gallery represents a very motivated group of jewellery artists who produce work challenging the borders of the applied and the fine arts.

Galerie Rob Koudijs shows this new, innovative generation, in addition to the renowned artists we have already exhibited for many years. Their intention is to work with their artists over a long period of time, giving insight into their developments with regular solo exhibitions. They present about 10 shows a year, and If possible they try to help the artists to publish a book about their work. Their annual Magazine helps to promote the makers as well as the gallery.
The ample space lets artists design their own presentations.

Their FrontRoom is the spot for new artists and topical projects. The large display of stock will always provide an overview of what the gallery has to offer. Furthermore Rob Koudijs attend the artfair Object in Rotterdam and internationally very important fair Collect in London.

The jewellery world is in a fase of growing interest and international expantion, the effect both of the internet and of growing cooperation between prominent schools in the applied arts. New artists have been appearing from all corners of Europe, America and Japan, and we wanted to know more about this interesting project directed by Rob Koudijs.

How did you come up with the idea of establish a specialized gallery in contemporary jewellery?

Thirty years of strong interest in the applied arts and especially in contemporary jewellery. I also am an ardent collector of both fine art and  art-jewellery.

What is the common denominator in all your artist selection?

Their work must attract my attention, and excite me. Furthermore it should be an interesting addition to the group of artist  I already represent. In general you could say that in the work I (re-)present the artistic stament and innovative use of materials are the most important aspects, wearabillity is not the main objective. Quite often the pieces have a strong sculptural quality.

How do you decide if a jeweller is right for you?

I never call them 'jewellers', that is not their profession. They are artists working in a specific field of expression. For the decision see the answer to the previous question.

In your opinion, how would you define the current interdisciplinary direction about contemporary jewellery?


If you mean the use of unconventional materials and techniques: that aspect has been researched for many, many years now. It isn't a main issue anymore > it's the handeling of these possibilities in reaching an artistically interesting statement that's the most important;  that determines the strength of an artist.

Though its progresive expanding, contemporary art jewellery is still a restricted field. What do you think are the strategys to follow to get close to a widespread knowledge without loosing its specail essence?

We do our best to get as much publicity as possible (our magazines, press-reports to all media with every new exhibition, our always up-dated web-site,  Klimt02-site etc.) and we go to national and international art-fairs to promote our artists. 
Much attention from museums and media like television, magazines and papers are of vital importance (though not easy to obtain). 
With good artists you don't have to be afraid of loosing  any essence. 

As a stimulate agent, what is the promotion system of your artist?

We try to take as good care as possible of their promotion. 

What is the part you like more being a Director of a contemporary art jewellery gallery?

The contact with artists and clients alike, and the closeness to high quality artwork and the latest developments.

What did Rob Koudijs Gallery means to you?

A great joy!

To conclude, what is your present dream?


To continue for a long time.

Sure, Rob.

 

More Info: http://www.galerierobkoudijs.nl

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