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Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

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Specials -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
  THE INTERNATIONAL POLAROID COLLECTION
       
 
IMPOSSIBLE AND WESTLICHT MUSEUM OF PHOTOGRAPHY PRESERVE AND LEAD THE INTERNATIONAL POLAROID COLLECTION INTO THE FUTURE
 

© Peter Beard 1987, 20x24 Polacolor Film / Sammlung WestLicht

© Luigi Ghirri 1981, 20x24 Polacolor Film / Sammlung WestLicht
 

Thanks to the commitment of Impossible, the producer of the new analog instant film material, the Vienna based WestLicht Museum of Photography purchased the International Polaroid Collection. WestLicht takes over 4.400 artworks from 800 artists (from Ansel Adams to Andy Warhol) and will exhibit a fine selection of these iconic images combined with some new contemporary works shot on new Impossible instant film from June 17th, 2011 Formed between 1972 and 1990 by Polaroid, the legendary International Collection disappeared for 20 years in the archives of the Swiss Musée de l’Elysée in Lausanne. Peter Coeln, owner of the WestLicht Museum, has now saved the Polaroid Collection which had been put on the market by the liquidators dealing with the assets of the insolvent company. For almost two years the future of the unique Polaroid collection was fairly uncertain.

The spectacular acquisition at the last moment secures the continued existence of this historic collection and presents it to a broad public for the first time. The future of the yet hidden analog treasure is thus not only saved but also brighter than ever before. After all these years the collection is finally going to be reconnected with its original concept. Dr. Florian Kaps, founder of the Impossible Project, says: “Most important is the fact that we finally found a perfect solution for not only celebrating the incredible potential of all the existing artworks, but that we also formed a great setup to re-start the original concept by inviting contemporary artists to join this ongoing project by supplying them with the new generation of Impossible instant films”. The first impressions of this collaboration will proudly be presented at WestLicht from June 17th, 2011. This exhibition will for the first time show a complete representative profile of the traditional collection, displaying never before shown pieces. Combined with the first results of the new Impossible Collection, the magic of instant photography will be lifted onto the next level.

 

© Jeanloup Sieff 1976, T-808 Film / Sammlung WestLicht

© Robert Mapplethorpe 1979, T-55 Film / Sammlung WestLicht
 
 

ABOUT THE COLLECTION

During the late 1940s the physicist and Polaroid founder Edwin Herbert Land invented the instant film process, which was a revolution for photography. In the following decades the technique was booming. Having the processed image in original size shortly after shooting, as well as the fact that each Polaroid is a unique copy, remains fascinating until today -despite digital technology. Estimated 300 million Polaroid cameras are still in use worldwide. Right from the beginning of his invention Land invited famous photographers and artists to experiment with the material. The company built two unrivaled collections, one based in Europe and the other in the United States. After Polaroid’s insolvency in 2008 both collections were at risk of being torn apart. Sotheby’s in New York auctioned rarities from the American collection in 2010. Due to the commitment of Impossible and WestLicht, the European collection was saved from suffering the same fate. The eye catcher of the collection are the 1.400 large format Polaroids (20x24 inch). These images were taken with a special custom made camera and film material not available on the market. Czech photographer Jan Hnizdo, chief operator of Polaroid, travelled to selected photographers and artists with this camera. Conceptual art such as collages, opulent arrangements and trendy staging reflect the zeitgeist of the 70s and 80s. Next to the big names, there are also many works of outstanding photographers unknown on the art market until now. “I am both happy and proud,” Peter Coeln says, “that it was possible to keep the collection intact in its entirety and make it finally accessible.” The surprise coup was realized in a very special year for the museum. In 2011 WestLicht celebrates its 10th anniversary.

 

© Will McBride, Feels great 1978, T-808 Film / Sammlung WestLicht

© Jan Saudek, Beauty to beast 1980, T-665 Film / Sammlung WestLicht
 

POLAROID (IM)POSSIBLE – THE WESTLICHT COLLECTION

WestLicht. Museum of Photography
Westbahnstraße 40
1070 Vienna - AUSTRIA


About WestLicht. Museum of Photography
WestLicht encompasses an exhibition venue for photography and photographic art, a historic camera collection, an auction house and an extensive library specialized on photography. The co-existence of art, science, and technology, in a relaxed and stylish atmosphere makes this space unique on the cultural landscape of Vienna. The exhibition program covers the whole spectrum of photographic genres and subjects. Young contemporary artists are presented, as well as better known positions, such as Ansel Adams, Thomas Hoepker or Nobuyoshi Araki. Themed or historic exhibitions and the internationally touring World Press Photo also make up a vital part of the WestLicht showcase. With its impressive profile and approximately 60.000 visitors a year, WestLicht has established itself as the hotspot for photography in Austria. Learn more at www.westlicht.com

About Impossible
Impossible keeps analog instant photography alive by passionately manufacturing various new and unique analog instant films. The unique and exciting Impossible films push analog instant photography beyond all traditional limits and offer a new, broad range of possibilities, characteristics and results. International artists including Nobuyoshi Araki, Daido Moriyama, Stefanie Schneider, Adam Goldberg or Ryan McGinley have already used the new Impossible Silver Shade and Color Shade film materials, contributing to several global exhibitions projects in New York, Tokyo, Manchester, Berlin and Arles as well as to an expanding range of publications. Impossible changes the world of photography and keeps variety, tangibility as well as analog creativity and possibilities alive. Learn more at www.the-impossible-project.com

 
 
 
 
 

Press Contact Impossible
Marlene Kelnreiter
Impossible
Halbgasse 3/2/1
1070 Vienna – AUSTRIA
T + 43 1 890 31 90 40
F + 43 1 890 31 90 15
marlene@the-impossible-project.com

Press Contact WestLicht
Katharina Husslein
PR & Marketing
WestLicht. Museum of Photography
Westbahnstraße 40
1070 Vienna - AUSTRIA
T +43 1 522 66 36 65
F +43 1 523 13 08
husslein@westlicht.com

Karin Mück
Presse
WestLicht. Museum of Photography
Westbahnstraße 40
1070 Vienna - AUSTRIA
T +43 699 101 002 82
mueck@westlicht.com

 

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