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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Interviews -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
 

 
-----.INTERVIEW WITH PIET BREINHOLM

Please introduce yourself.
Piet Breinholm, Copenhagen, Denmark, bag designer and drummer.

How did you get started?
I was on tour with a Danish artist. We played Moscow, New York and Texas.
I brought my very very old battered bag a long and everywhere I went people commented it even stopped me on the street.

On the way back to Europe I drafted the business plan on a napkin - not knowing anything about productions and design.
I am still touring and I visit stores and clients when I am on the road. And some of the future label and record company people are now working in fashion ...

What is your work about?
Making classic leather bags that has no season. Basic and simple. Without the terror of presenting two new collections yearly.

Is there any specific reason why you chose handbags design?
No. Pure coincidence. You cannot plan everything … but I like my bags, so I stick to it. Coincidences mean more to life than anything else. We should accept it and honour it more.

Is there anything specific that you feel makes you different from others in your work?
Well ... mmmhhhh. Not anything special to be honest.  I believe in quality, but that I wouldn’t file under something special..  I really adore the stores that only do shirts or ties or cigarettes.  Meaning mono stores that are specialized in one thing. You don't see them often anymore.

What do you consider the most innovative piece of your designs so far?
The basic The Last Bag Classic . It's the mother of all other models

Can you tell us something about the design process?
To be honest .. I don't do much. I get a useful idea once or twice a year. I turn one of those ideas into a product 50% of the time. The rest of time I just pay bills and wonder why the fuck we are here, like everybody else. But when I do, I ask someone to do the drawing in Canvas. Send it to Steen, my one and only and the one and only producer of bags in Denmark. He is fast and good. I am proud when a new model arrives.

Can you identify a stage during the creative process you find the most gratifying? And the least gratifying?
The most is when I sell the bag at my own store. I like that, people are really happy. Sometimes we hug …
I hate it when you make a sample and you know it's never going to work. One should trust the intuition. I still have to learn that, not only during the creative process, but also in many other aspects of life. The least .. I don’t know really.

Could you name people you admire and/or played a part in your development as an artist? Are there any movements that influenced you?
Song, lyrics, poetry ad painters. I like the post punk period of The Cure and later Sonic Youth and The Jesus and Mary Chain. And many others - music moves me so much.
If I could make a bag the would give me the same feeling like a Robert Creeley poem or a Cy Twombly painting I would marry the devil.
Unfortunately design doesn't move me that way. First the content, which for me is the songs, the poetry and the wine. Followed by design.. Very close.

If you had to choose just one color and one type of material to make an important piece, what would they be?
LEATHER and BLACK.
And The Velvet Underground very very loud.

In our books, our aim is to show only truly interesting and original work that is created with artistic integrity. We want to show alternatives to the quick-consumption culture and over-commercialization. Do you have any thoughts about this? Does it affect you? Or is it just a fact of life?
I hate the season terror of the fashion industry. Though I like to spend money on new clothes myself but I will never ever join the two collection a year cycle..
I think about it t a lot as people keep asking for new stuff. I have stopped doing fairs for the same reason.

What role does your work play in your life?
Less and less! I want to spend more time with things that I really really care about. On the other hand work is my life: the bags, the store, the music, the tours …
But I need to pay my bills and doing stuff that you like and love is essential. I am happy! Say saying less and less is pathetic - it plays a huge part and I think about daily, if note not very minute. Work is the songs, the poetry, the wine and design.

Can you tell us something about how you see the current state of your profession in general?
Being a high prized almost totally unknown brand during the third recession since 2008 is not at all easy.
I loved 2007 and 2008 business wise but I can´t complain. I am still here.

What is vulgar to you? and what elegant?
Greed is vulgar. Integrity is elegant.

What does beauty means for you?
Everything! But beauty can be and should also be vulgar, dirty and nothing but trash. Which I prefer. Beauty it is pure essence is often boring, you need something to trick your mind and the blood in your veins.



© Lis Timm
© Lis Timm
© Lis Timm
© Lis Timm
© Lis Timm  

More info: http://www.pietbreinholm.dk

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