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Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

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  Phong Chi Lai
       
       




















       
   
   
   
A new breed of shoes: Handcrafted in Melbourne




Originally from Adelaide, Australia, PHONG CHI LAI has achieved a lot in a surprisingly short amount of time.  Having lived and worked in London and Paris within the luxury goods industry, his travels brought him back home to Australia in 2005. 

 
 
 



"Before leaving Paris, I was asked what I ultimately wanted to do with my life"

 
 
 
With the thought of shoe-making still burning in his mind, Phong promptly enrolled in a custom-made footwear course at Marleston TAFE (Adelaide) in 2006.  After having attained the highest level of training in this field, in 2008 Phong decided to move east to Melbourne where he worked for renowned shoe designers, PRESTON ZLY DESIGN before going on to launch his own label at the beginning of 2009.

His shoes have been used by Melbourne based designer, Lui Hon for his Spring/Summer 2010 collection and in the Perth Fashion Festival as part of Perth label S2’s runway show. The label has also been featured in ‘Shoe Show’, an exhibition focusing on emerging shoemakers at the Craft Victoria Gallery in Melbourne as well as publications such as Fallen magazine, The Melbourne Age Newspaper and The West Australian. 2009 saw the Phong Chi Lai label taking out the Fashion Palette Excellence Award for Accessories Design at the Sydney event, Fashion Palette.
 





"On a whim I said shoe-making, purely as a self indulgent thought."

 

   







Phong not only explores traditional aspects of shoe making/design, he is unapologetically modern on his views of the male/female boundaries, creating at times an androgynous aesthetic. His shoes are avant-garde, strong, structural and modern designs allowing lines and form to speak rather than embellishments. All Phong Chi Lai shoes are hand made by skilled craftsmen with specific attention to detail.

The latest collection, Past Future SS10/11 evolved from the ideas of a retro future, visions dreamed up by past generations as to what the future would be like.
Not long ago we had a future, a future clearly imagined. A place with a form, a structure, a style. It was a world with distinct architecture. It was for all intents and purposes a different land where people dressed differently, talked differently, and even thought differently. This is the Brave New World.






























PHONG CHI LAI HANDCRAFT is currently stocked at selected boutiques in Australia and New Zealand, including exclusive stores such as E.S.S in Melbourne and Artwear in Sydney.







More Info: http://phongchilaihandcraft.com











 
 

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NOOVO CONTEMPORARY FASHION PHOTOGRAPHY JEWELLERY