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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Interviews -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
 

 
-----.INTERVIEW WITH: PATRIZIA DONÀ
Metamorfodion#1  
Metamorfodion#1 (collage)  

Could you introduce yourself?
Patrizia Donà was born in 1972 in Zagreb where she graduated at the Faculty of Philosophy’s Department of Art History and Ethnology. After finishing her studies, she moved to Rotterdam and attended the study of Fashion Design at the Willem de Kooning Academy. She graduated cum laude in 2006 and her final collection “Souvenirs d’ Enfance-La manufacture des Automates” was nominated for the Drempelprijs academy award. She has worked in Belgium at A. F. Vandevorst. Patrizia currently focused her interest on designing accessories. By making this she deconstructs familiar every day objects, reinventing their function and shape into fashion items called “Objects to wear”. Hommage à Remington, first theme from the “Objects to wear” cycle, won a prize at 43rd Zagreb Salon in 2009.

Metamorfodion#2 Metamorfodion#2 (squeezebox is taken out)
Metamorfodion#2 (collage)  

How did you get started?
During my studies of fashion design I often used unconventional materials and techniques as well as ready made objects, what is especially evident in my graduation collection “Souvenirs d’ enfance –La manufacture des Automates””. The spotlights of that collection are unusual accessories made of clockwork mechanism, wind up keys, parts of a trumpet... From there I developed the idea of the “Objects to wear” that is still a major focus in my work.

What is your work about?
Aesthetics accompanied with construction challenges.

.necklace & bag fro Hommage é Remington (presentation)
necklace from Hommage é Remington Hommage é Remington (2)

Is there a specific reason why you chose handbags design?
(Is it a means to express yourself as an artist or do you simply see it as an interesting profession?)
“Objects to wear” where in handbags take a main position seems to be an ideal terrain to mix and to find a balance between two fields of my interests: art and design. I find it easy to think in 3D form and I see a bag as a sculpture. I want to create a piece that has conceptual external appearance while the content meets the requirements of functionality. For example, the accordion bag called "Metamorfodion", looks like an art installation, but the middle part of the instrument, the squeezebox , could be detached from the whole and worn as a handbag; furthermore, this squeezebox bag can be serial produced. This is exactly what I want to achieve in an accessories piece: compatibility between the artistic and commercial approach. I seek to make a piece that could be placed in a museum or a gallery as an exponent and in the same time in a luxury warehouse, as an item for sale.

What do you consider the most innovative piece of your designs so far?
Typewriter bags, accordion bag “Metamorfodion #2”

Hommage é Remington (3) Hommage é Remington (4)


Can you tell us something about the design process? (procedure? thoughts? rituals?)
My previous study of Art History seems to be a very valuable background that helps me to come up with different concepts. You could find a presence of ready-made,  Povera art or Surrealism in my work. I like to play and combine art and design. What fashion is, or what fashion may be, does not inspire me – I prefer to work from an idea, thought, form or a specific characteristic. Usually it starts when I see some interesting ready made object. Ideas of how to transform that object come out automatically. I work intuitively with a very shallow idea about the final product. I never do pre steps like sketches or drawings, and instead I start to work immediately in materials to concrete an idea. I never know exactly where I'm going towards; designing process is an adventure in which I often get surprised with the end result.

Could you name people you admire and/or played a part in your development as an artist? Are there any movements that influenced you?
Pina Bausch, Hella Jongerius, Tilda Swinton..

If you had to choose just one color and one type of material to make an important piece, what would they be?
I’d like to create something in white milk glass.

Our aim is to show only truly interesting and original work that is created with artistic integrity. We want to show alternatives to the quick-consumption culture and over-commercialization. Do you have any thoughts about this? Does it affect you? Or is it just a fact of life?
I am afraid we can’t stop the turning wheel of quick-consumption culture and over-commercialization. Thinking about all that madness makes me feel a bit uncomfortable. Comparing to our western civilization I would consider myself an old fashioned. I admire handicrafts. Fascination for the handicraft has been with me since my childhood. As my father comes from Murano (Venice) I grew up in the permanent presence of an artisan workshop and have an acute awareness and respect for “Lavorazioni Artigiane”. A certain time and a full devotion are required for overall quality design. Nowadays there is a lack of both. At the end you are the one that choose the approach to art (design) and take the responsibility of it.

What role does you work play in your life?
My work is my life and viceversa.

What is vulgar to you? and what elegant?
Vulgarity comes from the inside; it’s a kind of misbalanced personality, unfortunately it is very present nowadays. Elegance appears when mind, body and soul are in harmony.

What does beauty means for you?
Something I can’t without.

Hommage é Remington (1) Hommage é Remington (5)
Photographers : all pics from Metamorfodion#1  © PASQUALE PROTOPAPA all pics from Metamorfodion#2  © JOVAN KLISKA Pics from Hommage a Remington © Patrizia Donà
Picture Hommage a R. (presentation) © BRUNO ISAKOVIC



More Info: http://laboratoriodona.com

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