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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

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Austin Sherbanenko is the founder and designer of Odyn Vovk, which translates “One Wolf” in Ukrainian.  Austin’s work reflects on his youth and being inspired by anything that sparks his curiosity. The collection is designed without the structured direction that a hard lined story would offer. He has a much more spontaneous approach, that when ideas pop into his head, he follows the ones worth following.

The ponytailed 23-year-old, who looks more like a teenage heavy metal fanatic than a budding force in fashion, lives and works in his Skid Row warehouse in Downtown Los Angeles.  A small upstairs apartment, studio/workspace, and showroom downstairs where he displays the collection on hand made racks and the space filled with his collectables dating back from his youth.

Sherbanenko’s interest in fashion dates to when he screen-printed his own T-shirts while attending high school.  Spring Summer 2009 was his first collection.  He borrowed an underground space to show his collection out of in New York.  The first season was picked up by Barneys Japan, H-Lorenzo, and Blackbird.  His clothes are currently carried in stores in the U.S., Canada, Australia, and Japan, including Downtown Los Angeles store Sartorialoft. 



















He just presenting a runway show for his Spring Summer 2010 collection in NYC, which is his third collection titled “Confined Translation”.  He is now developing AW2010.

Through Celtic tradition, Wolf represents learning, loyalty, intuition, and the shadow. He teaches people not to feel strength and power of self when alone and to learn about the deeper inner self by imparting spiritual assistance and courage. Wolf symbolizes cunning, wisdom, searching, dreams, magic, transformation, death, rebirth, and protection. 















Spring Summer 2010
“Confined Translation”

A depiction of past events: distant, near and natural. Through environmental undertakings, Odyn Vovk is a direct influence of such measures. Dirt ridden streets, industrial landscapes and sounds of music convey this collection. Throughout these things, colors revealed themselves during complete demolishment and re-construction


More Info: http://odynvovk.com/


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NOOVO CONTEMPORARY FASHION PHOTOGRAPHY JEWELLERY