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Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

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NAOMI MAARAVI
ECO FASHION+ART+STORYTELLER

 
   
   
CLOTHES
WITH
A STORY













THE STORY BEGAN 10 YEARS AGO WHEN I MADE MY FIRST PIECE, FOR MY DAUGHTER.  IT WAS A DRESS I CREATED FROM A PAIR OF JEANS MY HUSBAND HAD WORN OUT. MY FATHER DID THAT. HE NEVER THREW ANYTHING AWAY, NEVER EVER. HE CREATED A NEW WORLD OUT OF ITEMS THAT WERE CONSIDERED HAVING NO VALUE ANYMORE. MILK-BOTTLES BECAME LAMPS. STRINGS AND ROPES WERE MADE INTO CARPETS OR SEATS. COMBINATIONS OF OLD BIKES, APPLIANCES, AND GARMENTS BECAME INTERESTING, NEW, USEFUL OR JUST LOVABLE OBJECTS. MY FATHER TAUGHT ME THAT EVERY ITEM HAS VALUE, NO MATTER HOW OLD OR BROKEN UP.  EVERYTHING HAS A SOUL, AN IDENTITY. BEHIND EVERY OBJECT THERE IS A STORY.

 
 

AS A RESULT OF MY FATHER'S TEACHING, I CONSIDER THAT EVERY GARMENT HAS A PERSONALITY, SOMETHING THAT MAKES IT UNIQUE, INDIVIDUAL AND PRECIOUS. LIKE THE PERSON TO WHOM IT BELONGED. I GIVE THE STORIES THEIR CONTINUATION. I RE-USE MY OWN COLLECTED HIGH END MATERIALS OR THE EMOTIONAL & VALUABLE PERSONAL MATERIALS GIVEN TO ME BY MY CLIENTS TO CREATE NEW STORIES, NEW GARMENTS, DIFFERENT AND UNIQUE.
I PUT MY HEART IN EVERY PIECE I CREATE, LIKE A WRITER PUTS SOMETHING OF HIMSELF INTO THE STORY HE TELLS.
MY MEMORIES, EVENTS, HAPPINESS, SADNESS ARE ALL PARTS OF THE MATERIAL I USE, BLENDED TO CREATE UNIQUE GARMENTS WITH STORIES ON THEIR OWN.

INSPIRED BY MY FATHER'S WAY OF RESPECT AND LOVE FOR ALL THINGS AROUND HIM!
SIMON ERNST RAPAPORT 1922-2004






I DESIGN new clothes and HOME accessories - (TABLE LINNEN, SEAT COVERS, RUGS, MISCELLANIOUS OBJECTS) from carefully and individually HAND PICKED recycled materials (clothes & fabrics).   
I CREATE MY OWN LANGUAGE TO COMMUNICATE AND TO TELL STORIES...Stories of EMOTIONS CAPTURED IN GARMENTS, EACH ONE WITH ITS OWN IDENTITY.

I blend fashion with art and create pieces that are unique.
I WORK AS IF I WAS A SCULPTOR, AND BUILD EVERY GARMENT PIECE BY PIECE. I CUT AND I SEW, WORKING ON & AROUND THE MANNEQUIN. I LOOK AT EVERY DETAIL.I TAKE A STEP BACK & COME BACK UNTIL I AM SATISFIED.
NOW THE STORY IS READY TO BE TOLD.
TO RE-DEVELOP A NEW COLLECTION; ”GENERATION” IS FOR ME A VERY IMPOTANT & INJOYABLE PROCESS. I NEED TO UNDERSTAND THE PRODUCT & TO THINK OUT OF THE BOX.
EVERYTIME IT IS A CHALENGE, BUT IS THE BEST & MOST EXCITING CHALENGE THERE IS.




every piece
is
unique
and
handmade

 


















TO FIND THE HARMONY BETWEEN IDENTITY & PRODUCTION I CREATED SERIES & SIMILARS (SERIES ARE BROTHER & SISTER, AND SIMILARS ARE TWINS).
THE RESULT IS A
RE-DESIGNED ECO COLLECTION.
THESE DESIGNED GARMENTS ARE WITH RESPECT TO PEOPLE, THE ENVIRONMENT, AND FOR ALL THAT IS IMPORTANT TO ME IN THIS WORLD.

 
------------------------------------------------- More Info: http://www.naomimaaravi.com

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NOOVO CONTEMPORARY FASHION PHOTOGRAPHY JEWELLERY