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Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

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MittelModa News ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
 
COUNTDOWN TO MITTELMODA 2010

In the midst of fashion week frenzy, the fashion community meets in the picturesque town of Gorizia to select the design talent of tomorrow.
Levi’s, Lectra, H&M and Furla among the brands lending their support.
Aquilano-Rimondi to open the show with their collection.

Gorizia) June 21, 2010 - The clock is ticking for the finalists of the 18th edition of Mittelmoda_the fashion award, one of the oldest and most prestigious international young fashion talent competitions. Twenty-four young fashion designers from all over the world are busy putting the finishing touches to their collections, before they are shown on July 1st on a catwalk in the heart of the picturesque Italian town of Gorizia, Italy.

In the morning, a jury headed by Vionnet owner Matteo Marzotto and composed by international experts will select the winners of the competition awards - offered by main sponsors Levi’s® and Lectra, but also by H&M, Furla, the Italian Camera della Moda and Sistema Moda Italia and leading fashion media monitoring company Visual Box.

Among the other members of the Jury will be legendary designers Elio Fiorucci and Giulio Cappellini - whose talent spotting genius has produced some of the most iconic pieces of furniture of the last few decades - representatives of John Galliano and Benetton. Special guests of the evening will be designer duo Aquilano-Rimondi, the most promising new generation designers on the Italian scene, and the creative force behind Ferrè. News from the event will be webcast live on Facebook and Twitter.

After the show, the best collections will be presented to the international press and buyers at Milan Fashion Week next September 22-29. “This is such an important opportunity for these young talents to demonstrate their talent, drive and ambition. It is a challenge that will help them grow as creatives and fashion professionals”, said Mittelmoda President Matteo Marzotto.

Founded in 1993 as one of the very first non-profit organisations promoting international fashion creativity, Mittelmoda continues to grow, demonstrating its unique international reach. This year, the award organization received 700 entries from 620 fashion, arts and design schools around the world, from a staggering 44 countries.

RoxannaZAMANI
Louise LANGKILDE-LARSEN

Mittelmoda selects 24 Fashion Award finalists

A high-profile judging panel has selected finalists - out of hundreds of portfolios representing over 600 fashion design schools in over 55 nations - who will profile their collections at Mittelmoda_the fashion award, the distinguished international competition for fashion designers and students from all over the world. The competition will culminate with a final fashion show that will take place on July 1st in Gorizia, Italy. (see finalists’ list enclosed)

Presiding over the judging panel there has been Matteo Marzotto_ Mittelmoda International Lab (MIL) President since 2008. Maurizio Tripani, the General Manager of MIL and Director Udine e Gorizia Fiere Spa has coordinated the judging panel - who have been asked to chose the finalists focusing on the criteria of creativity, innovation, and wearability - while experts from renowned fashion brands including Levi’s®, Alcantara, Furla, and Benetton have partecipated as judges. Professionals from the fashion industry and media have also attended.

As a further testament to the importance of the Mittelmoda event, the President Marzotto declared: “A new creativity which is always bright and even more mature, consciuos of the fashion’s critical factors in these complex years: this is what comes out of the collections enrolled in Mittelmoda_the fashion award 2010. Consinstence, research, details’ value, volumes, technique, commerciability are among the keywords which emerge from the works made by young students who aspire to become professionals of the creativity in the fashion system, we don’t have to forget it. Those who, coming from all over the world, in a cultural melting pot, write each year a new chapter of Mittelmoda_the fashion award’s history.” (see judging panel enclosed)

The 24 selected finalists’ creations will be shown on the Mittelmoda catwalk in July. They will compete for a range of prizes offered by leading Italian and international fashion and apparel brands and organizations, the variety of which is testament to the importance of this event to the fashion industry.

Levi's®, the original and definitive jeans brand is renewing its collaboration with Mittelmoda International Lab for the third year in-a-row, returning as a key sponsor in 2010 to propose a new special project open to students from the most prestigious fashion design schools from all over the world. The womenswear collection that best captures the unique spirit of contemporary denim, while upholdingtimeless design and craftsmanship standards, will receive the Levi's® Award, valued at 5,000 Euros.

Lectra, leader in the software production, has chosen to set up its collaboration with Mittelmoda by becoming a Special Partner and has improved the Special Prize Kaledo by increasing the number of Privilege Partners’ Schools involved. Prestigious brand Furla, leader in the accessories market, and the well-known worldwide retailer H&M, also continue to support the event. (See awards enclosed)

Mittelmoda is an event promoted by Mittelmoda International Lab in collaboration with Udine e Gorizia Fiere and Camera Nazionale della Moda Italiana, SMI Sistema Moda Italia and Fondazione Industrie Cotone e Lino, with the contribution of Regione Autonoma Friuli- Venezia Giulia, Camera di Commercio di Gorizia, Fondazione CaRiGo, Cassa di Risparmio del Friuli Venezia Giulia. Top Sponsor Levi’s®, Special Partner Lectra, Institutional Supporters: Centro Lino Italiano, Masters of Linen, Shirt Avenue, Comune di Gorizia, Provincia di Gorizia, UnionFiere FVG.

FINALISTS

Mittelmoda_the fashion award 2010
Gorizia, July 1st 2010_18th edition

1. Nikki COHEN
The University of Technology Sidney_ Australia
Australian
menswear
2. Marius JANUSAUSKAS
Royal Academy of Fine Arts Antwerp_ Belgium
Lituanian
womenswear
3. Karisia PAPONI
Royal Academy of Fine Arts Antwerp_ Belgium
Italian
womenswear
4. Igor GALAS
TTF – Faculty of Textile Technology_ Croatia
Croatian
womenswear
5. Averil BLAKELY
National College of Art & Design (NCAD)_ Ireland
Irish
womenswear
6. Amanda GROGAN
National College of Art & Design (NCAD)_ Ireland
Irish
womenswear
7. Anna ZINKEVICHT
Shenkar School of Engineering and Design_Israel
Israeli
womenswear
8. Jonathan STERN
Shenkar School of Engineering and Design_Israel
Israeli
menswear
9. Miryaki by Mia VILARDO & Riccardo POLIDORO
Istituto Marangoni_
Italy
Italian
womenswear
10. Valeria ONNIS
Accademia di Costume e Moda_
Italia
Italian
womenswear
11. Lison PONTAILLIER
Istituto Callegari Treviso_
Italy
French
womenswear
12. Matteo JORGE SERRA
Politecnico di Milano_ Italy
Italian
menswear
13. Veronica BETTINI
Politecnico di Milano_ Italy
Italian
womenswear
14. Siri SVEEN HAALAND
Moteskolen as Esmod Oslo_Norvway
Norwegian
menswear
15. Roxanna ZAMANI
Otago Polytechnic_
New Zealand
Newzealander
womenswear
16. Sophie BROOKE HARDY
Otago Polytechnic_
New Zealand
Newzealander
womenswear
17. Musat ANDREEA
National University of ARt Bucharest_ Romania
Romanian
womenswear
18. Marta JULIA’ BLASI
Escuela Superior de Diseno y Moda Duce _Spain
Spanish
womenswear
19. Ariadna ROVIRA LORENTE
Escuela Superior de Diseno y Moda Duce _Spain
Spanish
womenswear
20. Pauline VAN DONGEN
Artez- Academy of Fine Arts Arnhem_ The Netherlands
Dutch
womenswear
21. Marielle VAN DE VEN
Royal College of Art_ Uk
Dutch
womenswear
22. Louise LANGKILDE LARSEN
Royal College of Art_ Uk
Danish
womenswear
23. Amanda ADOMAITIS
London College of Fashion_Uk
American
womenswear
24. Silvia Malentacchi
Italian - SMR Fashion University _ITALY
womenswear


Ariadna LORENTE




Mittelmoda_the fashion award

Finalists’ Selections 2010

Directors
Matteo Marzotto_  President MIL
Maurizio Tripani_ General Manager MIL

Designers & Trend Setters
Fabio Benassi _ Director Product Research & Development Dept. Furla Spa
Paola Brandi _ Ink. Fashion Communication Paris
Giulio Cappellini_ Interior Designer
Walter Sbaiz _ Sbaiz Spazio Moda

MAIN SPONSORS REPRESENTATIVES
Francesca Perotta _  Human Resources Director Levi Strauss Italia Srl
Francesca dell’AntogliettaMarketing Director Levi Strauss Italia Srl
Caterina Rorro _ Marketing&Communication Manager Lectra Italia Spa

Laura Valagussa_ Product Design Director Lectra Italia Spa

Press & Tv   

Elisabetta FalciolaCanale 5 - TG5
Renata Molho _ Sole24Ore

MIL Istitutions & International Associations
Patrizia Beltrami _ Director Corporate Coomunication Alcantara Spa
Francesca Chicaro _ HR Division Manager Benetton Group Spa
Matthias Kissing _ Wedding Italian Style, Owner Aime’e
Benedetta Terraneo_ Marketing Dir. Dinamica
Giulia Pirovano _ Director CNMI
Carlo Rivelli _ Secretary General _ Fondazione Industrie Cotone e Lino 

Levi’s ® Award – The Finalists


1. Daiana LJUBICIC
Academy of Fine Arts, Ljubjana _ slovenia
Slovenian
womenswear
2. You – Jin LEE
IED Milan_Italy
Korean
womenswear
3. Katrin KAFKA
Istituto Burgo _ Italy
Austrian
womenswear
4. Gelmina KAMINSKAITE
Vilnius Academy of Fine Arts _ Lituania
Lituanian
womenswear



Nicola Morgan




More Info: http://www.mittelmoda.com

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