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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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MRS HERSKIN
Mrs Herskin is based in the mystic, astounding, thick aired, Central-Eastern European city of Budapest. She creates her particular and peculiar accessories inhaling the atmosphere of the absurd. She acts silently and humbly not wishing for great hullabaloo and hype or skin-burning spotlight. In her inner city workshop she mainly produces fine leather accessories. Besides, her works include jewellery, capsule clothes collection but she also made special projects like eyewear and installation.
Mrs Herskin’s peculiar style is experimenting and form breaking, not following the latest trends but creating in her colourful yet well recognizable character. Her finely chiselled bags operate with courageous, not usual shapes. Mrs Herskin emphasizes handmade surfaces, experimenting with different precious materials and their combinations, especially attracted to combining metal and leather. Her accessories can rather be regarded as pieces of art, however attention is paid on their functionality and everyday usability as well. The Mrs Herskin products are available only in limited numbers besides she’s happy to fulfil unique and bizarre orders.
Mrs Herskin was formed in 2008 as a result of a university fantasy. The brand has been running in its present formation since the beginning of 2012 with the two designers Larisza Pasztircsák and Linda Gergely. During the years the brand has received numerous awards and acknowledgements, such as the nomination as a finalist of the prestigious ITS#TEN International Talent Support in 2010. They won the Best Brand Identity Award in the English LOOKK 1hundred Designers Competition, as well as received third place for their video at the Hungarian Fashion Video Festival. This year they have cooperated with the designer Dora Mojzes designing accessories to her 2013/2014 AW.
SUBCONSCIOUS LEVITATION (2010)
SIGHT MODIFYING MINERAL CONSTRUCTIONS

The project concentrates on the transformed sensation and perception of reality in our era. It examines how virtual reality – this indescribable and for the general intellect hardly perceptible new reality, new scientific technology that is available to us – influences our mind, our worldview. The human mind and the subconscious are the parts of nature, besieged by the artificial structures of virtual reality and the constructions that generate them. Nevertheless we cannot ignore that these technologies and the creator’s structural mind gets inspiration from natural analogies. Science and technology build up their artificial world by analysing natural phenomena and operations, after that -in return- affect nature itself. The Sight Modifiers are optical constructions, headgears that influence sight and the wearer’s perception, thus distort his or her mind in a physical, analogue manner and seek to discover new dimensions of reality. These non-digital “virtual glasses” integrate classic optical lenses (prism, concave mirror, faceted lenses) high-tech technologies (from the fields of nanotechnology and optoelectronics) and naturally given materials devoid of human intercourse (uncut minerals, crystals). The Sight Modifiers help on clear sight – which is the very function of glasses – but not in the usual and evident way. The confused visual experience results in the loss of coordination of the body and our instinctive movements will be disoriented. Therefore our mind is forced to concentrate on and to pay attention to our actual movements, even the most basic ones. In this manner our attention that is broken apart in our informational society will finally turn to ourselves. In addition minerals have fine vibrations and high frequency energies that can also influence the operation of our body and mind, affecting senses which get less attention beside our five basic senses (sight, smelling, taste, touching, hearing).
The Disjointed Vortex: lenses: faceted glass. frame: silver, tourmaline, tibetan quartz-carbon, tektite.
The Holographic Hallucination: lenses: holographic image on glass and holographic diffraction grating film. frame: heat-treated bronze, aura quartz, bismuth, pyrite, opal.
The Prismatic Child: lenses: prism made of acrylic glass. frame: silver, quartz crystal, topaz, tibetian quatz.
The Medical Confrontation: lenses: concave eye inspection mirror. frame: silver, stibnite with calcite, antimonite, stolecite.
THE WITCH’S TALE

Mrs Herskin`s own 2013/14 AW capsule collection “The Witch’s Tale” breaks away from reality again with a glimpse into the world of devils and witches, creating extravagant accessories for urban demons. Their bag collection was inspired by the witchcraft beliefs in the folklore. Demons, devils, superstition, transfiguration, sorcery, prediction, night rituals, sexuality, irrational fears - all have major roles in these beliefs.They explored the world of witchcraft and tried to translate its symbols and feelings into shapes, colours and decorations. Among other abilities of the witches one of the most exciting is their transformation into animals. They made this transformation into an animal form palpable with the bit bizarre looking “creature-like” appearance of the bags. Since it is an important ability of the witches to ride different animals, people and things, it is of high priority to make characteristic harness of the bags resembling the essential ingredient of riding. They used black fur and dark red leather; fire burnt scratched metal plates, chains, handmade rivets
resembling animal claws, harness as straps for the bags. The five completed bags embody different witch characters and activities, such as Devil Rider, Iron Nose, Demon’s Box, Witches' Sabbath and Flying Witch. Mrs Herskin tried to tell the story both of the creepy and the hilarious side of these beliefs so the overall atmosphere of the collection happens to be bizarre and unexpected.
 
More info: http://www.mrsherskin.com - http://mrsherskin.bigcartel.com -
http://mrsherskin.tumblr.com

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