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Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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The first store

LEFORM opened their doors in December 1997 on the Garden Ring in the center of Moscow (35/28, Povarskaya str.). In that time its trade hall settled down only on the first floor, in a location, which have been occupied by the Hidrometeocenter earlier. From the beginning of the working LEFORM made the rate on sale of original clothes, footwear and accessories of the designers which, it is accepted, to term vanguard: Belgians - Dirk Bikkembergs, Dries Van Noten, Ann Demeulemeester, Dirk Van Saene, Japaneses - Junia Watanabe, Rei Kawakubo (Comme des Garcons), Yoshiki Hishinuma, Austrian - Helmut Lang etc.

In 1997 for Moscow, where the shops of the well known High Fashion brands already have been opened, such clothes was in a novelty. However the interest to it promptly increased and LEFORM has got constant clients soon among which there are a lot of bohemians and celebrities. Though the clothes sold in the shop can seem too original from the first view, LEFORM does not forget about those who like more quiet style - from classical up to sport.

In December 2000 two lower halls were opened in LEFORM to expand assortment of the shop and to offer the clients not only fashionable clothes but style of life. The list of the designers and brands whose collections are sold in the boutique all time varies and replenishes with new names which LEFORM opens for the Russian customers. Those who make purchases here trust to Le Form's taste and know that even unfamiliar brand not accidentally has got in a field of vision of LEFORM and is in a worth to notice by the visitors of the shop.

It is possible to get not only clothes, footwear, belts, bags, jewellery in boutique, but also to buy accessories for houses and some of perfumery. Moreover people like to come here to buy the original gifts in eve of holidays


 




The second store

In a year of 10th anniversary LEFORM has opened the second store in the center of Moscow - in the new elite apartment house backyard Marriott-Aurora hotel.

New LEFORM as well as the boutique on Povarskaya Street has two-level trading halls of 650 square meters as a whole. A covered gallery leads from Dmitrovsky pereulok to the silent court yard and then you could see the entrance into the shop and four big windows-lanterns of the store through which the daylight passes on both of its levels.

The boutique interior is solved in habitual for LEFORM white-grey colors; glass is found side by side with "black" metal, white color brick and wood. The huge 600kg trunks of the Arkhangelsk pine which were specially dried during 8 months stretch on height of two store levels. The warmth of natural wood, the cool of glass and metal merge in harmonious unity of contrasts here.

The new store location in the center of Moscow determines the concept of its collection. You can find here many brands well familiar to LEFORM clients - Dries Van Noten, Maison Martin Margiela, Comme des Garcons, Yohji Yamamoto, C.P.Company and others though they are presented in the other models and other colors. There were new names also, including such famous Haute Couture house as Carven but with its prêt-a-porter collection. Among other things you can find here the furniture and interior accessories that you hardly buy in the other stores. In addition LEFORM has books on architecture and interior design for sale.

 


For More Info: http://www.leform.ru

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