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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Interviews -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
 

 
-----.INTERVIEW WITH ISABEL BENENATO
 



Isabel Benenato began with a knitwear collection in 2008, with a clean and rigorous style made of essential shapes and natural tones with prodominant use of black and white.

Her stylistic inspiration comes from a sensitivity and detailed interpretation of the surrounding reality. Faithful to her beliefs and emotions, she remains true to herself from collection to collection. Immune from outside influences and the obsessive research of trends, her style evolves considering different points of view.

The garments are concrete and are free of any extra decoration. The fundamental part of Isabel Benenato is a mix of knit and leather that evolve harmoniously after time with vigor. The intent of Isabel Benenato is to excite people who wear her clothing, and to have them live an everyday experience.



 Born in Naples, your mother, a tailor by profession, was your first influence in your love for fashion but, what could you highlight from that period?
For sure the insouciance of youth, which I really enjoyed at that time.

 When you decided to be a fashion designer?, How your vocation is born?
it all came very organically, and very naturally, being surrounded by tailors, artisans, and beautiful fabrics.

 In your early years, you had various professional experiences with small ateliers, and later you decided to move to London to study Fashion, Why did you take this decision at that moment and in what way do you believe that decision influenced in the way you conceived fashion? 
London is a very important city for a designer, specially if you come from a city like Lucca , very beautiful and cultural …but where you do not see Fashion on a daily basis, the youth and the people in London, on their everyday life, specially in some of the new areas, on the markets, in clubs do not dress like us in Italy, they have that freedom of expression, every person is an individual, not afraid to stand out, and express something.

 You presented your first collection in 2008 in the inside area of Milan-based WHITE, How do you remember that experience and what does it mean for the launch of your label?
I presented my first collection in a toughtless kind of way with a lot of work and sacrifices though…..and totally unconscious of the future …of what it will be coming next.

Could you explain us a bit your passion for knitwear, and leather?
The vision of architectural possibilities, through the construction of fluid shapes, or more geometrical cuts, everything starts from the study of the human body.

 The clothes actually have to be well made and high quality because of the punishment that they receive. Your work is known by its timeless and elegant concept as well the emphasis on research and experimentation in form and materials from an honest perspective, how much important is for you to preserve your taste and manipulate the clothes into new shapes and attitudes?
There is always a perspective towards the future, nevertheless we cannot change in 6 months our style nor what we are, season after season, I cannot change who I am in order to adapt to a trend . What is more important for me is the essentiality of the shapes that do not must histerically change (every season).

 Which takes precedence in constructing your final garment: cut or fabric? and treatment? Explain us a bit your creative process…
Everything is important, I believe the 3 elements intertwined are the beginning of all creative process. 

Do you think the garments you create transcends the notion of clothing itself, introducing a connection between the garment, the wearer and the maker?
I believe who buys and wears a Isabel Benenato "piece" is prepared to make a choice, and is sensible to something different so, yes, we are close and somehow connected.

 Do you feel your garments have a soul?
Yes, that's what I feel, (I don't want to sound pretentious).

 You consider yourself immune from outside influences and the obsessive research of seasonal trends, so, what is your opinion about the frenetic rhythm that is imposed by the fashion system nowadays? and, how can survive a fashion designer outside this hyper industrialization and the obsessive desire for constant change?
For sure we are conditioned by deadlines, from the fashion system that "forces" us designers to create a "new " collection each season, find somehow new ideas… I nevertheless consider myself really free from external influences and from the obsessive research of "the trend". I am that lucky, yes, I value my personal life a lot, and i still find pleasure in my work, also because we have an artisanal approach. We talk with people and artisans, we listen to their valuable advice and experiences, we learn continuously from a direct dialogue.

 In your opinion, what are the three words that defines Isabel Benenato collections?, What do you consider your signature style? 
Mix of materials, black&wite, essentiality.

 Why did you decide to launch a men´s collection? 
The men's collection "came out" as a very natural process, the stores retailing womenswear, suggested it also... clients asking.

How do you translate your vision into menswear? Although men´s bodies and attitude are completely different than women (or not), is so different for you to design for men? How important is it to keep a sense of separation?
There is no difference for me in the way I start to work either menswear or womenswear; the idea is always to mix materials. Menswear is, of course, rougher.

 What are the most remarkable differences between both collections (Women- Men)?
I tend to see my woman more refined, more then ever actually, every season adding new "pieces" of real ready to wear, even colors (red for spring 2013).

 Who would you say are your references, your masters? (people who has influenced you or people you admire).
I have always been influenced by architecture, and by the perfection of the Nature, before being touched by human intervention.

 What means sophistication for you? 
Sophistication is ..something inside, a person can be or feel sophisticated even wearing a rug, my designs can eventually help… I believe real sophistication is a natural gift.

 Is there any particular type of person who wears your clothes?
I think that people wearing my designs are people with my same sense of aesthetics, I do not believe it exists a particular " person ", maybe just different interprets and interpretations of a garment. My satisfaction is to have customers of very different ages.

All good things require time to cultivate as fashion history has proven, What do you expect with your eponymous label?
I expect a lot…and i hope i give a valuable contribution.

 Which is the best compliment someone could do about your creations?
A compliment I get often about my designs is: " with your clothes I feel beautiful", people need to feel beautiful, for themselves first, and then for others.

Do you dream in colors?
The important is to dream.

It´s true.

 
FW 2012/2013 FW 2012/2013
FW 12/13 SS 2013
SS 2013 FW 2012/2013
FW 2012/2013 FW 2012/2013
SS 2013  



More info: http://www.isabelbenenato.com

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