El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

NEWSLLETTER
-------------------------------------
Subscribe to our free
newsletter
-------------------------------------
Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

Specials -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
(in äskuh - Gaelic – “in vain”)

Designed in an old factory building in industrial Brooklyn, IN AISCE is a menswear line debuting with its Spring/Summer 2010 collection. The collection provides a fast-forward montage of the other-worldly imagination – and dreamy, futuristic aesthetic of the designer, Jona, a relative
newcomer to the industry. Manifestly nonconformist and anti-trendy in its aesthetic, the collection’s design – and craftsmanship – draw on features from past centuries and blend them into a post-contemporary, and truly original look. IN AISCE’s in-house sample-making makes it one of
rare breed in a scene where styles have become too repetitive thanks to ubiquitous outsourcing. The line aims to revive the best of long-dormant aesthetic sensibilities in the moribund world of men’s apparel, as well as to give obsessive attention to quality craftsmanship.
 
   
   
 

His love and passion for the quality of the true essence, for the genuine design reflects a state of mind: strong, powerful, poetic and sensitive.

 
In Aisce is about clothes that trascending their functionality and gaining symbolic, evocative power by engaging in a dialogue with the individuality of the wearer. 

Unaffected by trends and temporal whims, In Aisce doesn´t exists in aisce.

   
   
   
  Jona was born in 1983 on a farm at the foot of the Rocky Mountains. He
eventually made New York his home base but has also lived and worked in
Italy, Japan, Taiwan, and Indonesia over the past half dozen years. This
pilgrimage around the globe served as fertile ground for his aesthetic
imagination. “The real gift from these cultures has been learning to see
life through such a different lens – for me, it’s often one that’s rather
surreal. I don’t know how to describe the world I see in words, so I try
to offer a taste through the clothes I make”. Jona’s vision for IN AISCE
is not only to make clothing people will enjoy, but to give an opportunity
for the brave to explore a more fantastical aesthetic.

Jona’s experience with every step of designing has left him with the
belief that the training of contemporary designers too often focuses only
on the business and marketing aspects of design – to the neglect of the
essentials. Even now, Jona insists on participating in every step of each
piece in his collections – from fabric sourcing to concept to detail
decisions – patterning and constructing much of the collection himself.
“Of course, the visceral impact of a garment seen from a distance is very
important to me, but that counts for nothing if it doesn’t have the proper
guts. When designing a garment, I like to either make it myself or discuss
every point with the pattern-maker so it can be realized in the way it was
conceived.”

Jona currently resides in New York City where his atelier is also
located. He keeps all production in-house and at two small family-run
factories in New York’s garment district where he can ensure quality and
fidelity to the design.
 
   
  More information: http://www.inaisce.com/

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

ADVERTISEMENT

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ADVERTISEMENT

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

 
 
 
 
 
 
 
 
 
 

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player


NOOVO CONTEMPORARY FASHION PHOTOGRAPHY JEWELLERY