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Noovo Editions

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Interviews ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

 
----------------------------------------------------................. .INTERVIEW WITH....... FLORIAN KAPS
 
    DR. FLORIAN KAPS
Founder & CMO
 
 

Impossible started with a small team of the very best 10 former Polaroid employees who shared our passion as well as the belief in our Impossible dream. Every single one of them has a long time of expertise in the field of instant film production - more than 500 years accumulated experience and knowledge. Without their work and support the Impossible Project would not have had the slightest chance to make the Impossible possible. The Impossible Project currently employs 25 people in the factory in Enschede. In October 2008 The Impossible Project saved the last Polaroid production plant for integral instant film in Enschede (NL) and started to invent and produce totally new instant film materials for traditional Polaroid cameras. In 2010 Impossible saved analog instant photography from extinction by releasing various, brand new and unique instant films. Therewith Impossible prevents more than 300.000.000 perfectly functioning Polaroid cameras from becoming obsolete, changes the world of photography and keeps variety, tangibility and analogue creativity and possibilites alive.
 
   
   
Could you introduce yourself?
My name is Florian Kaps and since my childhood I'm attracted by the exercise of running into the opposite direction. Despite the digital revolution I fell in love with the analog and since then I'm doing everything to keep the magic legend alive.


Could you explain what is Impossible Project and who is behind this project?
When Polaroid announced that they would stop production of instant film, millions of photographers and artists worldwide were shocked as Polaroid deprived them of their working basis. Together with my partners André Bosman and Marwan Saba we founded the Impossible Project and together with a small team of former Polaroid employees we invented totally new instant film materials for Vintage Polaroid cameras  at the last former Polaroid factory in Enschede, NL.

.........© Rhiannon Adam

Impossible saved the last Polaroid production plant in Enschede (NL), acquired the machinery from Polaroid. Why do you invest in something that looks like old fashion in terms of photography production?. We read in your site that your aim is to keep the magic of analog Instant Photography alive by inventing and producing new instant film materials for Vintage Polaroid cameras but, why do you think analog is still on the mood?
Because we realized that exactly this old fashioned that everyone else thought to be obsolete has an enormous potential and fascinating effect these days. People are getting bored by the digital monotony and they long for real "things" - like reading a newspaper in a cafe, collecting vinyl - or using their old Polaroid cameras to create unique images. I already ran an online shop since 2005 where we sold exclusively Polaroid films and cameras, and during the last few years we saw an increasing amount in people's demand and interest for instant films, so we knew that there is in fact a small but vivid niche market for this - we simply had to keep this analog possibly alive and thus invested in the production machinery.


............© Robert Nettarp, ”Missy Raider smoking” Paris 2001


Could you tell about your upcoming projects?
We do currently have further exhibitions in the making, the next one will open on April 23 at the Caochangdi PhotoSpring - Arles in Beijing festival, on June 17 the exhibition at WestLicht and we’re busy preparing everything Impossible therefore. Beyond developing our new films further and further we have also started another Impossible Project: new analog instant camera for the hobby as well as the professional photographer, to be perfectly compatible with all Impossible films and to be - hopefully - presented in the end of 2012.


...........© Rommel Pecson





.....© Zora Strangefields



Impossible re-launch instant integral films for Polaroid cameras, where this passion for analog instant photography comes from?
It comes from the love and fascination for the invention of Polaroid photography. Instant images allow you to watch the picture develop in the palm of your hands, it's tangible, you can get creative with it, it surprises you with is own charm and characteristics, it's a historic legend to be revived and kept alive, also and especially in the digital 21st century.


.....© Araki Nobuyoshi ......................................© Jeremy Kost


To support and promote Instant Photography amongst artists and photographers. Impossible has also opened Project Spaces in New York City (USA), Tokyo (Japan) and Vienna (Austria). But how is the way to take part on this projects for interested artist or photographers?
We are just about to build this aspects up more specifically, so far we have either been approached by photographers who wanted to work with us or we seduced those photographers whom we really wished to work with in order to make the analog magic come alive and visible in diverse ways.

............© "LE HOANG LAN", Boris Zuliani, Vietnam


What would you say about  the foundation of The Impossible Collection? Do you want to carry on with the Major Polaroid Collection started by Polaroid’s founder, Edwin H. Land?. We have read, you helped WestLicht Museum in Vienna to get  this  other collection with about 4,500 prints from 850 artist. Could you talk about this?.
The Impossible Collection aims to collect and present a unique portfolio featuring the most interesting analog photographic works of contemporary photographers and artists. But, could you explain the process to get those artist and photographers to carry on with your Collection?
We have always followed the history of Polaroid very closely and have always been very fond of the Collection. Founded by the inventor of analog instant photography, our hero and idol Edwin H. Land, we realized that this collection is probably one of the most interesting and important photographic collections of all times, featuring a unique artistic and historic potential. We were desperate to see the Polaroid Collections scattered into all four winds when 1000 artworks were sold at an auction at Sotheby’s. As we are experts in dreaming Impossible dreams, we always wished for a way to keep the entire collection in its integrity and to melt it with our new Impossible Collection – the strongest and most impressive way possible to convey the magic of analog instant photography and lift it onto the next level of the 21st century.

Peter Coeln, the founder and owner of the fabulous Vienna based WestLicht Museum of Photography, is one of our closest friends and supporters. We infected him with the irresistible "analog photography virus", connected him with the Polaroid trustee and the Musée de l'Elysée and did not miss a single opportunity to rave in his presence about the essential importance of keeping the unique Polaroid collection in its entirety. After many meetings he finally managed to purchase and save The International Polaroid Collection at the very last moment. Thus we see our role in this as an analog agitator, mediator and partner – but we do not own a part of the Polaroid Collection.

Most important for us is the fact that together with WestLicht we finally found a perfect solution for not only celebrating the incredible potential of all the existing artworks, but that we are going to re-connect the collection its original concept by inviting contemporary artists to join this ongoing project by supplying them with the new generation of Impossible instant films.



Impossible GmbH
Halbgasse 3/2/1
1070 Vienna

Marlene Kelnreiter
Communications & Cooperations
marlene@the-impossible-project.com

http://www.the-impossible-project.com

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