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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Avant-garde fashion brand HERMIONE FLYNN presents its latest collection RAPT
 
Hermione Flynn  is a Berlin based trained performance artist and fashion designer from New Zealand that stablished her brand in 2010. As a trained performance artist, Hermione Flynn approaches each collection with artistic and intellectual integrity, producing garments which provide commentary on not only the fashion community, but the social environment at large. Hermione also presents her collections through avant-garde performance art installation, encouraging viewers to consider the garments as works of art, rather than only a commercial product.
Presented in collaboration with performance artists Kaddish and Tim van den Oudenhoven, RAPT represents HERMIONE FLYNN's return to conceptual fashion.
Inspired by the process of wrapping or suffocating an organic material, FLYNN developed a textile which incorporates the wrapping of fur in sheer silk. As the body moves beneath the garment, the fur pressed against the silk strains and stirs, creating a kind of "living" textile. Allowing the very physicality of these materials to drive the design, a collection of limited-edition, unisex garments were created.
Hermione Flynn is a fashion house dedicated to producing garments with intellectual and artistic integrity.

The motivation behind Hermione Flynn, as a designer and brand, is a tenacious addiction to the creative process. As a trained performance artist, Flynn approaches each creative endeavour with intellectual and artistic integrity, producing work which is unique in both design and concept.
 
Unable to limit herself, and the brand, Hermione Flynn can be (un)defined as

FASHION DESIGNER
PERFORMANCE ARTIST
INSTALLATION ARTIST
FILM MAKER
IMAGE- MAKER
 
There are, however, several themes in Flynn's work which remain constant - the adorned body, a social context, and an element of risk. It is the latter which can be recognized as a signature element in most of Flynn's work. Defined by the designer as "Endurance Performance Installation," Flynn has made a habit of assigning her models exasperating tasks - strutting the catwalk until physically unable to continue, smothering a double bed in band-aids, colouring a stark white suit black with a vivid pen... Flynn is passionate about this medium, particularly when presenting fashion, because it exposes the 'human' in the model - rather than a manufactured ideal, which is inherent in most fashion presentations. It is this dichotomy which is at the heart of Flynn's addiction to clothing design and the adorned body.
 
But how does this translate to a commercial garment? In an industry dominated by frivolous consumption, Hermione Flynn is a brand which pioneers fashion as art. With no dedication to a particular style or sub-culture, Flynn responds to the fashion environment and the greater social climate, without bias, generating work which is socially relevant, unpredictable and honest.

 

Art Direction /// Hermione Flynn
Photography /// Fredrik Altinell More Info: http://www.hermioneflynn.com

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NOOVO CONTEMPORARY FASHION PHOTOGRAPHY JEWELLERY