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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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HAKES MOJITO SHOE
 

       
   
   
Called Mojito, the design consists of a single piece that wraps around the wearer’s foot, forming support for the heel and ball.
   
   
The product is made of carbon fibre, laminated with rubber on the side that touches the floor and leather on the side next to the skin.
   
   
Julian Hakes and Cari-Jane Hakes began their working collaboration having won their first commission in 1995 aged 22. The Hakes' set up their first design studio in a spare student room and fielded calls from their clients from a pay phone in the corridor.

Whilst in their final term studying Architecture at Cambridge University, they entered and won first place in an open international RIBA design competition for 150 sustainable urban homes. With this commission and after qualifying they set up in architectural practice in 2000.

Julian and Cari are particularly interested in the representation of architectural space through drawing
and painting. Their award winning drawings have been exhibited at the Royal Academy of Arts. Their work has been exhibited across the UK and Europe.

Cari-Jane is also a keen jewellery designer and is currently preparing an exhibition for later in 2009.
Julian and Cari-Jane's works is heavily influenced by their research interests, which include the study
of the spatiality of the body through choreographed movement and the role of the perception of light
and acoustics in space.

This backbone of theory and research manifests itself in many of their projects giving each scheme a resonance with user and the places in which they are situated.
Cari-Jane and Julian taught and lectured at Cambridge University for five years. They are also visiting
critics for a number of London Schools of Architecture.
The Hakes Mojito is a unique shoe design concept. It is a single wrapped geometry which starts under the ball of the foot, sweeps over the bridge, then down below the heel before twisting back on itself to provide the support for the heel and ankle. Award winning London based architect Julian Hakes first released early images of the design for a new ladies fashion shoe on the 23rd September 2009 on design blog Dezeen.com



Over that same weekend Hakes received press enquiries from agencies right around the globe. On the Monday after the story broke Julian received a call from the office of a rather well known female ex-model in New York requesting 2 pairs in her size for her show. At this stage the Hakes ‘mojito’ shoe was in initial sketch model and prototype form and they realised that they needed to make this shoe a reality.

As a result and keen to see how the design worked on a foot, bloggers and fashion followers started themselves to imagine how this sculptural shoe design could work, sparking a series of self made on line videos, photomontages and sketches.

Almost a year in development Hakes has been working to refine every delicate, sculptural curve and twist to make this a very light, comfortable and elegant shoe.

Hakes are provided Mojito footwear for the SS11 presentation for Swedish fashion designer Ann Sofie Back Atelier and London designer Ada Zanditon.

DESIGN CONCEPT

“One late summer night in the studio I was thinking about the design of shoes in general. I wondered why there was the need for a foot plate in shoes such as high heels. When I look at a foot print in the sand it is very clear to see that the main force goes to the heel and ball, even more so in a heeled shoe.

By standing on a wooden block the foot naturally ’spans’ the gap to the floor. The foot has its own inbuilt strength and support so why duplicate this? You would not have a jumper with rigid arms between elbow and wrist.

So this raised the question: if the design of a shoe was an evolution of the early sandal, can new materials and design techniques provide a new solution?
So I set to exploring this question in a similar way to how I would design a bridge, examining the forces and looking at the most simple, elegant yet poetic expression of the forces at play within the materials used.

The result of this process was Hakes Mojito – we named it this as it was rather like a twist of lime peel. It is a unique shoe design concept, a single wrapped geometry which starts under the ball of the foot, sweeps over the bridge, then down below the heel before twisting back on itself to provide the support for the heel and ank".


More Info: http://www.hakes.co.uk

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