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Noovo Editions
Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world
---------------------------------------------------.......-----------....---Farfetch, a new way to shop for fashion
farfetch.com brings together the collections of 35 of Europe’s favourite independent designer fashion boutiques in one shopping website, so you can shop in over 10 European cities, direct from your desktop.
The boutiques include well-known high-end stores such as Maria Luisa in Paris, Feathers in London and Tessabit, based in the Italian lakeside city of Como.
But there are also newer boutiques that specialise in emerging and lesser-known design talent like London’s b Store, WOK in Milan and The-V-Store in Copenhagen.
When brought together, the boutiques’ collections include over 400 designers, all of which are available to buy on farfetch.com.
Designers for AW09 include big names such as Alexander McQueen, Alexander Wang, Balenciaga, Balmain, Givenchy, 3.1 Phillip Lim and Comme des Garçons, but also more cutting edge designers such as Stine Goya, Gareth Pugh, Henrik Vibskov and Zucca.
To help shoppers negotiate the long list of designers, we divide them into three departments: Luxe, for high-end designers; Lab, for the more avant-garde names; and Cult, for diffusion lines, more casual and jeans labels and lesser-known designers with an inventive take on fashion.
On each product page, you can read about the product itself, the designer behind it and the boutique that stocks it, so you’re completely in the know.
New items are added to farfetch.com every day, so the New In section is always full of products that have just arrived online.
There is just one checkout process on farfetch.com, no mater how many boutiques you choose to shop from. Payments are processed by farfetch.com and orders are automatically passed on to the boutique, that ships them directly to the consumer. Each boutique will add a personal touch to the order so that the customer gets a taste of that special service that only independent boutiques can offer.
farfetch.com includes an Editorial section that offers a bit of ‘lite’ fashion education while you shop. So as well as trend pages and brand profiles, there’s tips from the boutiques’ expert buyers and in-depth interviews with designers in our farfetch.com 121 series.
farfetch.com delivers globally and offers two shipping options to most countries – express (1-2 days) and standard (3-5 days).
farfetch.com launched in October 2008 with 20 boutiques and has seen both visitor numbers and sales quadruple since Christmas 08.
Farfetch.com offers a revolutionary new way to shop for fashion. Farfetch.com is a unique alliance of independent high fashion boutiques from across Europe. Now you can shop in the best boutiques of Paris, London and Italy in just a few seconds, from the comfort of your home or office.
This totally new concept brings together the collections of 20 of Europe’s favourite, multi-brand designer boutiques in one shopping website, with - most importantly of all – just one checkout.
This ‘family’ of partner stores has been carefully selected because of the stores’ diversity, their considered and unique buying styles, the personalities behind each of them and so that when their collections are brought together in one place, they complement each other.
The boutiques include hugely-respected designer emporia like Maria Luisa in Paris and Feathers in London. These stores sell some of the best-known designer fashion brands in the world. But the network also includes newer shops that specialise in up-and-coming and emerging fashion talent, stores like b Store & Beyond the Valley in London and Henrik Vibskov in Copenhagen. Then there are concept stores whose forte is bringing together those brands that have built a cult-like following, hard-to-find denim-wear from Japan or one-off trainer collaborations. Société Anonyme in Florence and Milan’s Purple are good examples.
So what makes farfetch.com different to the other fashion ecommerce sites, what are its unique selling points?
Well for one, buyers in different cities or countries buy in very different ways. A buyer for a store or website based in London and one for an Italian store, both buying from the same collection, will choose pieces that represent that collection very differently. Farfetch.com can show these individual ‘takes’ on a collection together in one place.
With so many stores’ collections converging, the variety of brands on offer will be much wider than a website with a traditional buying model. The combined collections create a unique shopping proposition on the web, no other site can offer such a diverse and rich assemblage of fashion brands. There will inevitably be brands that are not currently available in UK stores (off or online) that are suddenly much easier for the shopper to track down.
Because much of the emphasis of farfetch.com’s choice of partner retailers is on smaller, emergent boutiques that nurture young design talent, farfetch.com will become a destination for the discovery of up-and-coming designers. There are very few websites that currently stock this kind of label.
The aim is to give the shopper the experience of having visited that boutique in person, without leaving home.
BACK STORY----------------------------------------------------------------------
Farfetch.com is the brainchild of entrepreneur José Neves, whose history in the fashion industry includes creating the b Store boutique on London’s Savile Row, the Swear footwear brand and SIX London, licensors of footwear for a whole host of designers including Bernhard Willhelm, Opening Ceremony and Eley Kishimoto.
With a long history in ecommerce, José understands the difficulties for small fashion businesses to make an impact in the online environment. Just getting a well performing website live can be prohibitively expensive, not allowing for the time and further expenditure required to maintain and keep an ecommerce site running. Then there’s the marketing side of things, to get a site ranking in those all-important search engines takes time, money and expertise and getting it noticed by the public and media, both off and online, even more.
So José realised the increased influence a small fashion business could have if it were part of an alliance of similar retailers, pooling resources and finances to create a website that could compete with the ‘big boys’ of fashion ecommerce. He also understood what a phenomenally diverse product range such a site could showcase, with some of the world’s best buyers behind it. And so farfetch.com was born.
Farfetch.com is an evolving project, with new partner stores joining all the time. Although the focus is currently on European boutiques, in the coming seasons farfetch.com aims to partner with fashion stores in the USA, the far East and the middle East. Lifestyle and home collections will also be introduced in spring 2009, to widen the product offer further still. http://www.farfetch.com
