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Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

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Specials -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
 
  Downtown Experience
       
   
 
   
 


Michael Kelter, the owner of Downtown, one of the most exciting new space for women fashion, has been involved in the fashion business for nearly 27 years. " I began on the men's side, talking my way into a stockroom position and quickly rising to become the buyer and head merchandiser for a very prominent independent boutique.  After a long (16 year) journey through the insurance world, I eventually sold my company and retired to a life of pure fashion. In 2005, I partnered with two close friends and opened The Archive in San Francisco. This shop for men quickly became one of the most influential shops in the country", explains Michael Kelter, the owner of Downtown shop.

Soon after opening The Archive, he began planning a women's store." I can't say that I had a specific model or inspiration to draw from, rather a combination of everything I knew that interested me. Key focuses for me as I planned what became Downtown were to create a true destination, have a very identifiable fashion, and work with the world's most modern and artisnal designers. The first was accomplished through a very unique store design (which I did entirely myself)". Downtown is quite dark and mysterious from the street, really forcing the passerby to enter and explore. Once inside, the street disappears and you become completely a part of thier world. You are invited, encouraged even, to linger and take your time.  Try many pieces on, even have a drink at their bar.

The second shows in every piece from every collection.  Obviously, there are many, many fine boutiques around the world for women, showing so many looks. "My aesthetic is more androgynous, masculine even, than others. Masculine and feminine influences collide to create a very strong yet wearable look here. Fashion victims need not apply, as trends of the moment don't show up; rather, we allow a woman to build a collection of the best pieces to be worn season after season. My color palette is on the dark side, with black featuring prominently, along with browns and earth tones, mixed with grays".

The last focus was the relationships with his designers.  "First, I spent three years scouting Paris, Tokyo, London and beyond to find the most innovative, forward thinking ones working today.  Then, I ensured that their production met my standards, being all or almost entirely done by hand from exclusive fabrics and skins.  Finally, I worked closely with each to modify and customize most pieces".  The result is a store filled with collections found at very few other stores in the world, and many, many pieces exclusive to Downtown.

 

   
   

In Downtown you can find some of the most amazing fashion designers, labels, shoes and complements of our time: forme d´expression, Fujiwara, Giorgio Brato, Golem, Guidi, Haider Ackermann, If Six Was Nine, Individual Sentiments, Isaac Sellam, Julius, LGB, Lola Hats, Lost & Found, Lutz, ma+, Natalia Brilli, Premiata, Volga Volga, among others. The selection is brilliant. Downtown offers you new values and thus never-seen-before expressions of beauty. For anyone who wants to take a break from conventionalism.

They have an exceptional team of seamstresses and tailors.  When shopping with their in person, if your purchases require any alterations, you'll be fitted in-store.  They don't charge for alterations, no matter how complicated, unless it is during their twice yearly sales.

Sharing the Downtown experience as a gift is easily done with their Indulge envelopes.  Think of these as thier version of a gift certificate or card.  They're available in any amount, for pick up in their shop or sent to you or directly to the lucky recipient.

They have a blog (blog.downtownshop.com), and they are on Facebook (www.facebook.com/downtownshop).









More Info: http://www.downtownshop.com

   
   
More Info: http://www.downtownshop.com

Downtown
55 Maiden Lane,
San Francisco CA
415-975-4400
shop@downtownshop.com

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