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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Interviews -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
 

 
--------------------------------------------------------------------.INTERVIEW WITH DOINEL GALLERY
"Photography is one of the fields, if the not THE field, in the art market that showed the biggest increase in prices and everything indicates that it will continue to perform in that direction. "

They founded Doinel Gallery in 2011 to bring beautiful contemporary fine art photography within the reach of more art lovers than ever before. Doinel is a moving gallery that specializes in collectible photographic works that are visually sophisticated, yet accessible. They are motivated by their passion for fine art photography, along with the exciting market and investment potential that this medium presents to art collectors, both new and seasoned.

As a “moving gallery”, and unlike a traditional gallery, Doinel brings artists to their audience. Unlike an online gallery, a moving gallery gives the opportunity to be physically in front of the work, which they believe is essential when choosing a piece you can really fall in love with, and which represents a wise investment.

Collectors can view their pieces face to face at our many art fair stands, including those at the Affordable Art Fair, Lineart, and ArtBeijing. Doinel Gallery brings the high quality, exclusivity and expert art knowledge of a traditional physical gallery into a more accessible format. It’s in no way a “cheap” version of a traditional gallery, but rather, creates a new and better way of investing in fine art.

Rather than presenting snapshot-style photography, Doinel focuses on photographers who stage and prepare their work as art pieces. Photography is the medium they use to express fully organized visual and artistic concepts.


   

Doinel Gallery brings the art lover the opportunity to find a beautiful and inspiring piece of fine art photography by a top practitioner, which will represent a sure investment and a wonderful addition to their environment for decades to come.

While they are fascinated by all art and photography styles, they chose to focus the Doinel collection on images that convey a feeling of beauty and serenity, as opposed to featuring more edgy or challenging works. Serenity can follow many forms; their artists create beautiful works featuring everything from animals, landscapes, and the human form, to representations of an empty subway train. 

Clients know that when they come to them, they will have a broad selection of works to choose from that will bring a sense of calm and make a beautiful addition to their home or corporate interior. A perennial piece of advice given to art investors is to choose only pieces that you love, as you will then have the double benefit of a great financial investment and a beautiful or thought-provoking piece of art to enhance your life.



Could you introduce yourself?
My name is Inmaculada Cumplido, I live in London and I am the founder and manager of Doinel Gallery, an art gallery specialized in Fine Art Photography.

When did you become interested in the field of photography? and Why is photography important for you?
I’ve always been interested in Art in general and started to develop a stronger interest in Fine Art Photography in recent years.
I love the huge possibilities that this medium can offer. There are more and more artists working with it, there is a lot of dynamism there.

How do you think you can contribute to the photography growth?
We do not only sell artworks, we try to give people a better knowledge about Fine Art Photography in general. We always include information about either a famous photographer, artworks that changed the history of the medium, exhibitions, or relevant news in both our Facebook page and newsletters.

Could you explain what does a "moving gallery" mean?
It means that we do not have a fixed location. Instead we become global by hiring spaces depending on the artwork we want to focus on at any particular time. We also participate in fairs and organise different types of events with our artist throughout the world.

A good example : I’m writing these lines from Beijing in China were we are participating in a fair. We brought here artworks of artists from four different countries.

I always insist on the fact that a moving gallery is neither a cheap version of a traditional gallery nor an online gallery. The moving gallery doesn’t cost less than a traditional gallery, we just invest differently. We want to be more flexible and reinvent every project.

Also, we do not sell online because we believe that you have to see, to feel the artwork. Buying an artwork is something very special, very intimate. It is a piece you will live with for years so you have to choose it carefully.

What do you find important about preserving photography?
Conservation of artworks is very important. Conservation of photography and prints has made huge progress in recent years. When you buy a piece, you know that it will remain unaltered for more than 100 years.
We take the greatest care in keeping the pictures in the right conditions and explaining how to take care of them.

Where would you like Doinel Gallery to be in 10 years?
We would like to be a major actor of the Fine Art Photography scene.
We carefully choose our artists based on the quality of their work, the originality of their vision and their general potential.
Aiming on quality ensures long term recognition and we are confident that some of the artists we are working with now will have international recognition in a few years.

What approach would you use to make your exhibitions different?
The flexibility. Every project is different.
We adapt the art that we show to what we think the audience will really like or be pleasantly surprised by.
In the case of Beijing for example, we worked with a Chinese consultant who helped us to choose the artworks that were more adapted to the Chinese audience.

What tools do you believe are most effective for marketing your exhibitions?
The most important tool is the satisfaction of our clients. Many of our customers return to Doinel Gallery to complete their collections, and they talk positively about ourselves and about our artists.

All the rest is just traditional marketing but in the long term the reputation of the gallery is the key.

What are your short term and long term goals?
My main short term goal is keeping the company as dynamic as it is now. We have an amazing team, incredible artists, we meet a lot of art lovers... It has been a fantastic adventure so far. I want to keep that alive. It is a short term goal because it is something that requires a lot of energy everyday, but a short term goal that we will keep in mind in the long run.

In the long term, as I mentioned before, we want to be and will be a major actor in Fine Art Photography at world level.

In our view, we are also as responsible towards our artists as we are towards our clients. The artists put their trust in us and we put as much effort in promoting them as they put in producing their art. Helping them reaching international recognition is a very important goal.

Why Invest in Photography?
Photography is one of the fields, if the not THE field, in the art market that showed the biggest increase in prices and everything indicates that it will continue to perform in that direction.

But always remember the golden rule if you want to invest in art : trust your gut feeling and buy something you really like. It is as true for Photography as it is for any other form of art.

Doinel focuses on photographers who stage and prepare their work as art pieces, could you explain a bit?
There are different categories in photography : photojournalism; catch the moment (also called decisive moment photography), portrait, etc.

The kind of photography we focus on is staged or “prepared” photography. Every artwork requires a lot of preparation and planning. The artist has an idea, a vision, and uses the photography as the medium to bring this vision to us.

Some examples :
Gregor Podgorski wanted to give a portrait of society through one of its component : the couple.
To do that, he chose to make 500 pictures of 500 different couples taking the same pose as Michelangelo’s Pieta and at the same time expressing their passions, vision of the world, etc. It took three years to complete the project.

Brad Wilson wanted to convey the very special relationship between humans and animals, our affinities to animals. He wanted to show their beauty in a very detailed manner. To do that, the only way was to bring the animals to his studio. That is what he did with animals like the elephant, the giraffe or the tigers...

As you can see through these two examples, completing a staged photography project is a very long and elaborated process. The determination and work that are needed add a lot of value to the artist's project and vision. We really admire that and that is why we choose to focus on that particular field.



 
© Gregor Podgorski
© Tony Ellwood.
© Eric Ceccarini
© Brad Wilson
  © Peter Arnold
------- More Info: http://doinelgallery.com

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