El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

NEWSLLETTER
-------------------------------------
Subscribe to our free
newsletter
-------------------------------------
Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

Interviews ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

 
----------------------------------------------------................................---.INTERVIEW WITH COLLECT


The International Art Fair for Contemporary Objects Presented by the Crafts Council






The Crafts Council presents COLLECT The International Art Fair for Contemporary Objects. With carefully selected galleries representing exceptional work by their portfolio of artists, COLLECT is the premier event in the craft sector. Re-launched at the Saatchi Gallery London in 2009, following five successful years at the V&A, the show is established as the place to view and buy the very best in contemporary craft.

In 2011, COLLECT once again occupies all three floors of the Saatchi Gallery. The venue offers exhibitors an ideal environment to present ambitious contemporary craft in high quality, well-proportioned, light spaces.
To complement the Ground and First Floor exhibitor stands, the Project Space on the Second Floor has been introduced to create a new element to COLLECT 2011.
Last year over 11,000 visitors attended COLLECT, including international private collectors and senior curatorial staff from public institutions, many of whom made significant acquisitions for their collections.







Interview with Executive Director
Rosy Greenlees



COLLECT is building recognition as one of the most prestigious international art fair for contemporary objects of museum quality in Europe, what are your core values to emerge as a cultural project?, What are the main objectives in this sense?
COLLECT came about in order to build the market for contemporary craft in the UK but also to establish the UK as the place to come for the world’s best contemporary craft. We wanted to develop and support the gallery infrastructure and raise the cultural and financial value of contemporary craft. We wanted to impact on the sector in terms of building artists’ profiles, supporting emerging makers, promoting galleries and spaces and enabling a clearer understanding of contemporary craft. And I think we achieved our goal in creating an authentic, exciting and dynamic event that is now a fixture on the international cultural calendar.

Could you explain what was the starting point of all of this?
A feasibility study was conducted in 2001/ 2002 to review the market position for a selling event of museum quality objects. The conclusion was that there was a place for such an event and so COLLECT launched at the V&A in 2004. The Crafts Council (formerly Craft Advisory Committee) came into existence in the early 1970s in order to strengthen the craft sector by providing an arena for craft to be sold. That is – in order for the perceived value of craft to increase an appropriate arena for selling museum-quality craft had to exist. COLLECT became the 21st century extension of this original objective. And the move to the Saatchi Gallery in 2009 was the natural progression as it has placed COLLECT on a contemporary art platform.

Contemporary Jewellery occupies a prominent place in your event, what is the significance of this field for COLLECT?
Jewellery does have a very strong presence at COLLECT and has done from the outset. The art jewellery market is well developed and COLLECT represents an important selection of Europe’s best artists in this field. From the inaugural event serious contemporary jewellery dealers and collectors supported the event which secured COLLECT’s position in this competitive market. Certain disciplines lend themselves well to this type of show more than others and jewellery, ceramics and glass all have a very strong presence at the fair.

Could you explain what would you consider contemporary jewellery nowadays? or what, in your own words, is the definition of Contemporary Jewellery?
We have enlisted the support of some key figures in applied arts to participate in our selection panel which has helped us define the area of art jewellery we feel is important. Contemporary jewellery is a vast market – the definition of the art jewellery at COLLECT is centred in what is deemed to be leading conceptual works.

11,000 visitors attended over a 4 day public period in 2010. A significant proportion have a professional interest, what's COLLECT that makes it different?
A great many people who come to COLLECT have a professional interest in the fair and that was an objective from the start. We wanted the best curators, buyers, collectors to come to COLLECT to show them that the work on show there was some of the best in the world but also to create an opportunity to connect craft professionals and enthusiasts from around the world. However we also want to appeal to non-professionals – possibly the buyers and collectors in the future but also the makers of the future. That is why we are always aware of the wider cultural context. It is important to have a programme of events that create a platform of accessibility.

Do you remember your favourit contemporary jewellery piece or jeweller in your last edition?
I thought the jewellery by Peter Chang at the Scottish Gallery and Gerda Flöckinger CBE at Electrum was particularly strong this year (2010).

Last July 2010 (May!) COLLECT closed with great success in every way. COLLECT has gone from strength to strength each year, what would you expect for the next edition in May 2011?
COLLECT 2011 is going to be slightly different. We are very aware that COLLECT has to constantly evolve in order to meet the changing needs of the sector and remain as vibrant and vital as ever. COLLECT is returning to the Saatchi Gallery again which we are very pleased about as it is a wonderful venue but the fair will look slightly different in 2011.

What selection criteria exist to participate in your event?
The selection panel is charged with ensuring that the work selected for COLLECT maintains a superior standard and range and is suitable for inclusion in the show. There must be evidence of the international reputation of exhibitors and work must have a certain level of quality and exclusivity.

The presence of new and emerging talent is an essential aspect for you, does it offer any kind of support for the promotion of new talent?
We always try and encourage galleries to apply with new makers and we have gone one step further this year by asking that 15 % of the makers that galleries bring are relatively ‘new’. This is to ensure that new makers gain the experience and exposure needed to move their practice forward but also to ensure visitors are introduced to makers right at the start of their careers – potentially when they need the most patronage. The presence of new and emerging talent is an essential aspect of keeping COLLECT relevant and contemporary.

Could you introduce Art Find Collect? (or other COLLECT initiatives in which you want to highlight)
Art Fund COLLECT is a scheme that was launched in 2008. The independent UK charity The Art Fund wanted to champion the presence of contemporary craft in UK public collections so with the Crafts Council set up Art Fund COLLECT. Art Fund COLLECT has contributed £200,000 to the acquisition of contemporary craft for public collections so it is an incredibly significant scheme.

Would you say COLLECT is more than a specialized fair?
Yes I think it is. The main goal was to provide an international platform for makers and galleries but also to raise the bar in terms of craft fairs and hopefully by proxy challenge perceptions of craft. We wanted COLLECT to inspire critical debate within the sector and I think it does this by providing a space for artists, academics, specialists and collectors from all over the world to come together. I think what makes COLLECT unique is the high standard of work, the display and the context.

A unmentionable scoop on COLLECT May 2010 (2011) for our audience ...
We are working on some exciting new aspects for COLLECT 2011 but at the time of answering these questions - it’s too early to say!






COLLECT 2011, 6-9 May: Public viewing (Preview Events 5 May)

More Info: http://www.craftscouncil.org.uk


Image by Janie Airey
Image by Sylvain Deleu

Image by Sylvain Deleu
Image by Sylvain Deleu
 

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

ADVERTISEMENT

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ADVERTISEMENT

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player



NOOVO CONTEMPORARY FASHION PHOTOGRAPHY JEWELLERY