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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
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ARHEM MODE BIENNALE

Arnhem Mode Biennale announced that its fourth edition will take place from 1 June to 3 July 2011 in the city of Arnhem, The Netherlands. Entitled Amber, the world’s biggest cultural fashion event will endeavour to unravel the phenomenon of
fashion.

Photography: Anuschka Blommers, Niels Schumm and Uta Eisenreich
THE TITLE why fashion is a woman

The fourth edition of the Arnhem Mode Biennale is named Amber. To personify a phenomenon as multilayered and complex as fashion is not without its complications, but considering the traits we normally associate with fashion, it is perhaps not so farfetched. Fashion is mysterious, whimsical and seductive, touching our hearts by creating the illusion of an alternate world. It is present in our everyday lives as an immediate reflection of the society we live in, shaping our identity. We cannot help but follow fashion, and at the fourth edition of the Arnhem Mode Biennale, we will attempt to discover why.
THE TRIPTYCH a methodology for unravelling the
phenomenon of fashion


Artistic director JOFF has created a concept including exhibitions, presentations, workshopsand lectures focused around three locations in the city of Arnhem: the epicentre, or main exhibition space; the city centre; and the Museum for Modern Art Arnhem. Each will focus on a different trait of fashion’s wondrous persona. The epicentre: As hard as we may try to understand the phenomenon we call fashion, there will always be an element that remains just out of reach: the sparkle, the glamour, the dream, the mystery. Hosted in an old industrial plant, the main exhibition will focus on fashion’s aura through the vision of international designers such as Prada, Maison Martin Margiela, Rodarte, A.F. Vandevorst and Damir Doma.

What does the alternate world created by the designer consist of ?
The exhibition will peel away the layers, isolate them and present them as visions on their own. Each designer has been asked not only to show a selection of garments but also to design their ‘habitat’: an installation that constitutes a universe dreamt up by its creator. The result will be an
exhibition that focuses not only on fashion as a collection of garments but on the infinitely larger world fashion inhabits. Visitors can examine the garments made and the dreams woven by influential designers working today, then zoom out and analyse just what it is that makes the
cultural expression of fashion such a potent sign of our times.

The city: Artists’ collective Suze May Sho has designed an installation that offers the inhabitants of Arnhem an opportunity to discover their own personal relationships with fashion. For this purpose, a pop-up photo studio will be erected in the centre of Arnhem for the duration of the biennale. Photographed against backdrops of their choosing, designed by leading Dutch artists, Arnhem Mode Biennale people will be invited to create their own fashionable alter egos with the help of stylists, hair and makeup artists, and photographers. The resulting portraits will be displayed on billboards throughout the city, bridging the gap between reality and the universe called fashion. A number of routes through the city will also be charted, featuring pop-up stores from the likes of Ra (Antwerp, Belgium), workshops, and The Taste of Arnhem. Each of these trails will offer Arnhem Mode Biennale visitors a chance to experience the intimate relationship between fashion and the city in a close and personal way.

The museum: The Museum for Modern Art Arnhem is the site of an exhibition created by artist/researcher Joke Robaard in collaboration with artist/observer Giene Steenman. Together, they have built an ongoing archive that can best be described as an editorial construction – a spatial lexicon around words such as ‘coat’, ‘scarf’, ‘sock’ and ‘parka’. Entitled Get Real/Real Self, the exhibition can be seen as an attempt to show the garment as a mediator between private and public culture, in ways that open up new meanings and possibilities both visually and intellectually.
THE SHORTLIST the artists involved

The Arnhem Mode Biennale is proud to announce that designers and artists taking part in the fourth edition of the biennale will include the following: A.F. Vandevorst, Amie Dicke, Ann-Sofie Back, Bless, Capricious, Commuun, Damir Doma, Fashion In Film, Inge Grognard
& Ronald Stoops, Iris van Herpen, Juun J, Maison Martin Margiela, Nicholas Kirkwood, Nico Muhly, Ohne Titel, Patrik Ervell, Preen, Prada, Rad Hourani, Raf Simons, Rodarte, Siki Im, Six Scents, Thom Brown, threeASFOUR, Wendy & Jim.
More Info: http://www.arnhemmodebiennale.com

 

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