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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Arama is an elegant yet modern UNISEX  footwear brand, designing high quality luxury collections, both beautiful and comfortable, that are hand made by craftsmen to the highest standards. Every detail, from the product shape and choice of materials to the meticulous designed packaging, emphasizes what we stand for: the highest aesthetic value, uniqueness, modernity and luxury.

Oded Arama is a graduate in Footwear Design studies from Cordwainers College (London College of Fashion), and holds a Bachelor of Design in Fashion (with honours) from the Shenkar College of Design and Engineering in Israel.

ARAMA are showcasing their collection in NY & Paris trade shows twice a year.


" I have always been drawn to shoes, starting at the age of 5 when I first watched a short TV film about the industrial shoemaking process.
I always found the way a shoe is made to be magical.
The way a piece of fine leather, an insole, a shank and beautiful sole can transform into a gorgeous 3d object.
Beautiful to view on it’s own and even more on the wearer.
A shoe can transform a look from casual to elegant in seconds, as well as our posture and walk.
Years later, as I was about to obtain my B. Des degree in Fashion design from the Shenkar College in Israel, I was working with a shoemaker in Tel Aviv to help me create the shoes for my womenswear collection.
I was absolutely amazed by the creative process for the shoes and its beautiful outcome, and just had the feeling it was only the beginning of something much greater.
Months later I travelled to London for a very exciting internship in fashion studio Preen, where I had the privilege of being part of the creative process for the Spring/Summer 2009 collection.
Later that summer, I applied for a footwear diploma at Cordwainers’ College in London College of Fashion and had an amazing experience learning the craft of shoemaking where legends such as Georgina Goodman, Rupert Sanderson, Nicholas Kirkwood and Jimmy Choo made their first steps in the footwear arena.
Finally, I realized my dream opening a luxury footwear brand for men & women based in the city of Tel Aviv".

   
   
   
   
   


More Info: http://www.so-arama.com

   
 
 
 

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