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Noovo Editions

Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama,
Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery.
A platform to show the highest level of creativity from around the world

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Interviews ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

 
----------------------------------------------------....................---.INTERVIEW WITH ALEXIA SINCLAIR



Could you introduce yourself?
I’m a photographer and Digital artist living and working in Sydney - Australia. I focus my energies on both the worlds of Fine Art and Commercial Art. I’m dedicated to presenting contemporary notions of fashion and beauty through innovative digital media.

What does it means to win the The National Photographic Portrait Prize and all the awards you have in your background?
Winning a national award for an artwork or collection reinforces the value of the work. It’s just like winning an advertising award. It’s very exciting too!

What are your influences?
So many things influence me! Travel, art, architecture, film, music, food, dance to name a few!

Which photographers or artist are you influence by?
Caravaggio - Master painter, Gregory Crewdson - Fine Art Photographer, Eugenio Recuenco – Fine Art Photographer, Alexander McQueen – Fashion Designer.

How would you define your work?
I’m a narrative artist, a storyteller. Just as a film director tells a story using characters and dialog, I tell stores in stills using a symbolic visual narrative. My multilayered photographs subtly present contemporary notions of fashion and beauty through innovative digital media, whilst restoring antique notions of classicism, elegance and luxury.

What would you say are the characteristics of your work?
I shoot all over the world, I hand make costumes and style fashion pieces and I combine hundreds of layers of my photographs and illustrations in Photoshop into complex composite artworks.

Do you use photography as a tool to say something or just to compose a nice image?
My images always have a message and I always write artist statements with my Fine Art. My commercial work is similar to my Fine Art work style, however there’s a commercial story being told.

How do you balance the business side of photography in Australia? Is it good to be there and how do you manage with your relationship, if any, with Europe?
I’m always busy. If I’m not working on a Fine Art exhibition, I always have work exhibiting somewhere in the world. This year my work is in a Biennale in Europe in the Foto Art Festival in Poland. My work represented Australia two years ago in Europe in the Paris Photoquai Biennale. I would love to live and work in Europe at some stage. I fell in love with Barcelona in my 20s and imagine it’s a magical place to live and work!

What would you say it is your best shot and why?
I think that I have different work that’s best for different reasons and markets. Certainly my two Fine Art series The Regal Twelve and The Royal Dozen contain some of my favourite works. Commercially, I think a campaign I shot for New Zealand Opera titled Macbeth is one of my strongest. However, as I continue to make new work it gets harder to choose!

How do you feel about internet technology?
I thrive on internet technology because it makes the world a lot smaller and loads of people get to see my work as quickly as I put it on line. I have my website but I also use facebook and twitter for my public profile to promote my work or events. I also use flicker and some of my images are viewed tens of thousands of times in the first week on-line. This brings lots of great traffic to my website.

What is next for you?
I’ve got exhibitions booked all of this year and it’s important I travel with my work and give artist talks on my work. People should get to meet the artist behind the work. I’m also working on a fine art series at the moment. But in particular, I want to focus on some exciting advertising campaign work this year. I’d like to do more and more of this!












More Info: http://alexiasinclair.com

Fine-art enquiries
Purchase limited edition artworks
Commission a portrait or artwork
fineart@alexiasinclair.com
Commercial Enquiries
commercial@alexiasinclair.com


 
 
 

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