El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

NEWSLLETTER
-------------------------------------
Subscribe to our free
newsletter
-------------------------------------
Noovo Editions


Noovo Editions is an independent editorial project with online and paper editions. First of its kind in Spain from an unique and contemporary perspective on the international panorama, Noovo seeks not only to be an aesthetic arbiter but also a cultural mediator at the juncture between Fashion, Photography & Jewellery. A platform to show the highest level of creativity from around the world

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

Specials -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
 
  ADAM GRINOVICH
       
     

Atavism


"We live in a world full of objects. Some objects have a specific use, a purpose, a meaning, an identity. Some objects rely on their appearances, some objects claim integrity, authenticity, value. Some objects promise us that they will function, that they will perform, that they will live forever.

The works in the series “Atavism” respond to this sense of perception in contemporary culture. Pitch, a utilitarian material loaded with an olfactory element is the main element in the works. Through the process of creation the pieces degrade; or rather they bloom in a way that suggests repair, annihilation, or possibly even birth. The jewelry in this series convey some sort of symbolic truth, be it a tool, an emblem, or a noticeable material that links a sense of age with an element of delicacy; to question the existence of some form of grace.

The idea of change, of some sort of fragility or response to the passing of time is often a difficult conversation. Jewelry is fundamental in this dialogue; a wedding band embodies a timeless bond, regardless of the wearer’s physical condition. “Atavism” attempts to move both forwards and backwards in time. One can be reminded of something ancient, something preserved, something impermeable to the passing of years. Something that acknowledges its age while at the same time disguises it; an exchange that we as individuals participate in on a daily basis
Jewelry lives through its use, a wearer supplies the context and environment for communication and understanding. “Atavism” endeavors to give back. The jewelry pieces respond with a specific smell. They respond with an element of fragility.

They suggest though both their material quality and their formal expression that they could last forever, or could fragment into dust.
This dialogue between wearer and object is principle in my motivation to express the particular elements of contemporary society. We as people instinctually break down the world into two categories: what is important to us and what is not. My artistic goal is to try to apprehend this sense of value, and to call into question the parts of this world that affect us".

 

Motivation and Philosophy


"I have always been interested in the way that people present themselves. I believe that every individual has a conflict or struggle when it comes to being understood, too the way in which they are perceived. I became interested in the field of jewelry because it possesses a certain type of intimacy, a personal relationship between an object and an individual. I think that this relationship is not in fact unique, people bond to specific objects frequently, it might be a pair of boots, or an automobile, or a book, and I try and look at jewelry as a way of locating and concentrating these bonds.
The idea of jewelry as a kind of designation to some specific group or ideology is very interesting to me. At its base jewelry has always stood for value, adorning oneself with precious materials makes a very distinct statement. Wearing a leather jacket and ripped jeans makes a very distinct statement, as well as wearing a tuxedo, etc. I love all this sort of instant narrative that occurs when one encounters these cultural messages. I consider a successful piece of jewelry something that can activate that exact network of associations and understandings.

The field of contemporary jewelry can be problematic at times. The ultimate goal of all jewelry is to be worn, to be placed on the body and presented in some context. I think that everyone working in the field comes up against the struggle of personal expression vs. acceptance and understanding by a wearer/viewer. I can see how an average viewer would have a hard time understanding how a lot of “contemporary jewelry” relates to their own conceptions of jewelry, I can see how the average viewer might have a difficult time doing that with my work. It reminds me of the story “Reign of Harold IV” by Steven Millhauser, where a maker of miniatures becomes so infatuated with his own process that he ends up creating invisible objects that are only perceptible to him. I really believe that without perspective its easy for one to get lost in his or her own thoughts and ideologies, and this is also counterintuitive to the field of jewelry; jewelry is meant be anchored in a (to some degree) public context.

Ultimately what drives me forward are the notions of romanticisms or personal subjective perceptions. My primary concern is the question of what is valuable, what experiences are valuable, what materials contain a personal valuable resonance. I’m interested in smells, textures, forms, weights, symbols… that connect to subjective experience, that matter to a viewer or wearer in some way or another. Technically this can be done by any means necessary, with any materials necessary. This idea of glamour, which in its original form means a spell that is cast on someone, or the ability to fascinate someone else, is key. Fascination is the route to connect with a wearer or viewer".

 

Adam Grinovich 2011

 

 

 

 

More Info: http://www.adamgrinovich.com

 

 

 

 

 
 

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

ADVERTISEMENT

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ADVERTISEMENT

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player

 
 
 
 
 
 
 
 
 
 

El contenido de esta página requiere una versión más reciente de Adobe Flash Player.

Obtener Adobe Flash Player


NOOVO CONTEMPORARY FASHION PHOTOGRAPHY JEWELLERY